|
|
 |
|
Viewing report
|
|
|
|
Providing a 360 View of the Customer: Better Service - Higher Sales
Aberdeen Group, March 2010
Whether driven by lack of product differentiation, customer demand for better service, or simply the need to improve the customer experience, companies are seeking to better understand their customers in order to more effectively acquire and retain business. This report provides a road map for improving customer satisfaction and retention without losing sight of customer profitability by integrating multiple sources of data to complete the full 360° view of the customer.
A true 360° view of the customer is a win-win situation for all parties involved: buyers benefit from better service and efficiency, and sellers derive improved loyalty and, inevitably, more repeat business from established customers. A scant 4% of 377 survey respondents felt they had achieved the full potential of business from existing customers. In businesses where product delivered has become a commodity or a fragmented market makes differentiation difficult, personalized customer service can become an effective means of creating that differentiation. Intimate knowledge of the customer is essential to providing personalized service regardless of company size.
Reasons to buy:
- Boost Satisfaction
- Search Data Quicker
- Increase Net Client Value
|
|
|
|
