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The Rapidly Expanding Social Commerce Market of South Korea and Japan Product Image

The Rapidly Expanding Social Commerce Market of South Korea and Japan

  • Published: February 2011
  • Region: Japan, South Korea
  • 44 Pages
  • ROA Holdings

In the research report titled The Rapidly Expanding Social Commerce Market of South Korea and Japan – Success Factors and Challenges for Future Growth, the latest developments of social commerce are analyzed via the advanced markets of South Korea and Japan, which have been presenting the fastest growth rate in Asia. The global market is paying a keen attention on social commerce because of its rapid development. Since the success of Groupon, social commerce has been quickly expanding into various industries, and the market size is growing fast.

This report estimates that the social commerce market will continue to expand by 2012 but restructuring after 2012 is inevitable. Rapid growth until 2012 is enabled by the expansion of smartphones, increases in SNS users, and development of related technology infrastructure.

Currently social commerce is attracting attentions in the wireless industry. It is a subset of electronic commerce but uses Social Network Service (SNS) to assist online shoppers as well as the process of selling products and services over the internet. The global market is paying a keen attention on social commerce because of its rapid development. READ MORE >

Executive Summary

1. Definition and Types of Social Commerce

1-1. Definition

1-2. Service Types
1) Traditional Type
2) Auction Type
3) Portal Type

2. Opportunities and Obstacles for Social Commerce

2-1. Success Factors
1) Spread of Smartphone
2) Vitalization of SNS
3) Development of Technology Infrastructure

2-2. Obstacles
1) Low Entry Barrier
2) Concerns over Excessive Marketing

3. Market Trends of South Korea and Japan

3-1. South Korean Market Trends and Forecast
1) Market Size
2) Characteristics of South Korean Market
3) Success Factors, Problems and Future Challenges

3-2. Japanese Market Trends and Forecast
1) Market Size
2) Characteristics of Japanese Market
3) Success Factors, Problems and Future Challenges

4. The Future of Social Commerce

4-1. Future Development
1) Accelerated Market Restructuring
2) Social Commerce Companies Will Remain Independent
3) Group Buying Will Remain
4) SNS Will Become a Sales Channel for SMEs

List of Figures:

[Figure 1] Ecosystem of Social Commerce
[Figure 2] Structure of Traditional Type
[Figure 3] Structure of Auction Type
[Figure 4] Structure of Portal Type
[Figure 5] Global Smartphone Sales Forecast
[Figure 6] Smartphone Usage in South Korea (2009, multiple choices)
[Figure 7] Global SNS and Mobile SNS User Forecast
[Figure 8] Foursquare LBS Service Example
[Figure 9] South Korean Social Commerce Market Forecast
[Figure 10] South Korean Mobile Commerce Market Forecast
[Figure 11] Images of ‘Ticket Monster’ and ‘WeMakePrice’
[Figure 12] Japanese Social Commerce Market Forecast
[Figure 13] Japanese Mobile Commerce Market Forecast
[Figure 14] Twitter of ‘Becoming a Beauty’
[Figure 15] Future Development of Social Commerce

Note: Product cover images may vary from those shown

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