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Strategic Analysis of North American Medium and Heavy-duty Commercial Vehicle Telematics Market (Class 4 to 8 Vehicles)

Frost & Sullivan, Dec 2010, Pages: 117


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This research service provides the strategic analysis of the medium and heavy-duty commercial vehicle telematics market in North America. The research discusses the penetration of various telematics services such as remote vehicle diagnostics, prognostics, navigation and electronic on-board recorders on the total embedded fleet management systems (FMS) units available in North American MCV and HCV vehicles. The study also offers valuable insights into the market's dynamics, trends, challenges, future outlook and the opportunities it offers to the value chain participants. The study identifies the various challenges that the participants face and the response that a market participant should consider to minimize the impact

Research Overview

This Frost & Sullivan research service titled Strategic Analysis of North American Medium and Heavy-duty Commercial Vehicle Telematics Market (Class 4 to 8 Vehicles) analyses the dynamics and trends of the market and projects the future outlook and the opportunities it offers to the different members of the value chain. In this research, Frost & Sullivan's expert analysts thoroughly examine the following technologies: navigation, remote diagnostics, prognostics, and electronic on-board recorders (EOBR).

Market Overview

Will Safety-centric Regulations and Mandates Boost the North American Medium and Heavy-duty Commercial Vehicle Telematics Market?

Telematics has turned to be a reality tool for North American fleet operators to stay in business and remain profitable. A broad range of products and services at various costs offer fleet operators with numerous options. Some of these include a scalable fleet management system (FMS) platform with advanced levels added to the existing platform, based on the requirements of the customer. Safety is likely to be the key telematics business driver. “The intertwining of safety and telematics can only increase regulations and mandates such as Comprehensive Safety Analysis 2010 (CSA 2010) and EOBR,” notes the analyst of this research service. “Implementing CSA 2010 could prove to be a significant factor in driving interest in voluntary adoption of EOBR.” This demand is expected to push adoption of FMS in the future. A shift toward mid- and high-end FMS, with navigation, prognostics, and EOBR, is likely to witness higher penetration of telematics subscribers. The growth of EOBR is inevitable and over time, it is likely to be offered on all trucks, phased-in naturally; thus, increasing telematics’ penetration.

The Federal Motor Carrier Safety Administration (FMCSA) is intent on implementing EOBR and CSA 2010, as it is keen on reducing the number of accidents. Under CSA 2010, a standalone scorecard for every truck driver and fleets operating in the U.S., measures how safely they operate the vehicle or fleet. EOBR records the driving time and other duty statutes to the nearest minute. It is estimated that the move to implement EOBR and CSA 2010 will leave 150,000-200,000 drivers without their commercial driver's license, or cause them to be fined or retire early, leading to a labor-shortage. In some markets, the U.S. trucking industry is already experiencing a driver shortage.

The challenge of driver retention due to the electronic driver logs and scoring system is likely to lead to drivers taking new routes quite often. This will indirectly increase the demand of FMS offering truck-approved navigation routes. “This trend might indirectly provide demand for navigation, enabling new drivers to easily and frequently adapt to new routes,” says the analyst. “Navigation will also help drivers to keep their trucks on the truck-approved routes, thereby avoiding costly out-of-route miles.”

Technologies

The following technologies are covered in this research:
- Navigation
- Remote diagnostics
Prognostics
- Electronic on-board recorders


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