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Global Mobile Phone & Smartphone Market (2010 - 2015)
Markets and Markets, Feb 2011, Pages: 279
Mobile handsets market has seen an exponential growth since its first commercial launch in 1983. There were 12 million global mobile phone subscribers in 1990 and by the end of 2010, the number of mobile phone subscribers reached 5.2 billion. However, the growth had slowed a bit between 2006 and 2009 on the account of economic slowdown and lack of strong telecommunication infrastructure in emerging countries. Smartphones are fast becoming a viable alternative to feature phones, PDAs and laptops, offering phone features such as voice and SMS coupled with mobile internet applications, multimedia functionality, high speed data processing capabilities, and inbuilt GPS capabilities. The report aims at providing extensive market intelligence on the mobile phone & smartphone market. The smartphone market is currently witnessing high growth due to a host of factors, including lower product cost, improved handset design and functionalities, the expansion of global mobile email and browsing services, the emergence of 3G and 4G network technologies, the rising competition among mobile carriers, and the standardization and upgrades of operating systems. This report will identify the key players in each application market; focusing on their growth strategies and other developments such as geographic expansion and the development of patented technologies.
The global smartphones market registered growth at a brisk pace, accounting for 22% of the global mobile handset sales in 2010. This high growth has been backed by rapid technology developments such as high-speed internet browsing, sophisticated personal and professional data management, and the evolution of 3G and 4G network technologies. The usability and the device class has helped the market to avoid a repeat of Q1’09 when market tumbled by 4% over Q4’08.
Our research indicates that the average selling price of smartphones devices is expected to reduce from $309 in 2009 to $264 by 2015. However, data theft and operation issues may limit market growth.
Finland-based Nokia held the maximum share of the global smartphones device market in 2010, followed by the U.S.-based companies “Research in Motion” and “Apple”. Nokia and Symbian command almost double the nearest competitor’s market shares in the devices and OS segments respectively. The emerging companies in these two segments are Samsung (in device manufacturing) and Google’s Android (in the OS market).
Markets Covered
This report analyzes the worldwide mobile phone & smartphones markets based on:
Mobile Handset Market (shipment & revenue by quarter) & forecast
- By vendors
-- Nokia, Samsung, LG, Apple, RIM, Sony Ericsson, Motorola, HTC, Sharp, Others
Smartphone handset market (shipment and revenue by quarter) & forecast:
- By Vendors
-- Nokia, Apple, RIM, HTC, Samsung, LG, Sony Ericsson, Sharp, Motorola, Fujitsu, Others
- By Operating System
-- Symbian, Blackberry, Windows, iPhone OS, Android, Linux, Web OS, Others
Smartphone Device type:
- Consumer phones (high-end, mid-range, and entry-level)
- Business phones (large enterprise and small and medium business)
Input Method (touchscreen, keyboard, and keypad):
The report extensively analyzes each macro and micro mobile phone and smartphones market based on vendor and operating system; and also offers market analyses of application segments such as consumer and business for smartphones. In addition to market sizes and forecasts, the report also provides a detailed analysis of the market trends and factors influencing market growth, offering in-depth geographic analyses of the smartphones markets in North America, Europe, Asia Pacific, and rest of the world (ROW). The report draws the competitive landscape of the global smartphones market, providing an in-depth comparative analysis of the technological and marketing strategies adopted by the key players in order to gain an edge over their competitors.
Stakeholders:
The intended audience of this report includes:
- Mobile handset manufacturers and vendors
- Mobile chip manufacturers
- Smartphones manufacturers & suppliers
- Operating systems and chipset developers
- Smartphones device manufacturers
- Mobile handsets & Smartphones accessories manufacturers
- End-users such as large enterprise and small and medium business (SMB)
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