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Media Tablets: 2010 to 2014
Generator Research Limited, Dec 2010, Pages: 265
Analyzing How Media Tablets will Change Personal Computing:
- Global & Regional Forecasts to 2014
- 265 Pages, 77 Tables and 64 Figures
- Profiles of 9 OS platforms incl. Android
- 18 Vendor Profiles incl. Google & Apple
- Forecasts for 11 Related Markets
- Analysis of Cannibalization Mechanisms
ABOUT THIS REPORT
Products like Apple's iPad, Samsung's Galaxy Tab and Research In Motion's PlayBook are the first examples of a genuinely new class portable computer: the Media Tablet. Media Tablets will radically change the structure and competitive dynamics of the portable computing industry.
Up to now, the portable computing industry has assumed that the best way to serve the needs of buyers is to offer a miniature PC. Portable computers come in different sizes and have different capabilities, but they are all unmistakably part of the PC family and they all assume that what the buyer really wants is a device that can do all a desktop machine can, but in a small size.
Instead, Media Tablets are based on the assumption that some buyers will prefer a device that, when compared with other portable computing products, is better at performing a limited number of ‘content consumption' functions - such as managing pictures, watching TV shows and movies, listening to music, playing games and accessing the web - all on an anytime, anywhere basis. It is functions such as these that account for the majority of ‘screen time' for many portable computing buyers.
Importantly, Media Tablets also assume that the installation of applications, which are small third-party programs that can be downloaded from online app stores, enable a richer, more personalized and more deeply-embedded media experience that what is possible by using a standard web browser.
While PCs will remain the best choice for serious ‘content creators' and those who require the ultimate in graphics performance, consumers are falling over themselves to buy their first Media Tablet. We project that over 117 million Media Tablets will be sold in 2014, compared with 48 million Netbooks, 258 million Notebook PCs, 139 million Desktop PCs, 6.8 million Dedicated e-Readers and 385 million Smartphones.
The arrival of Media Tablets means that portable computing vendors, who until now have been pretty much exclusively focused on improving the specifications of their hardware products, will need to compete in the Media Tablet market by offering a total solution that, as a minimum, includes an application strategy and, for the market leaders, also offers a range of bundled content and services that can be enjoyed using a Media Tablet and a companion Smartphone.
Our new report 'Media Tablets: 2010 to 2014' contains a detailed analysis of this exciting, new market. The report will be interesting to those who work in the portable computing and mobile industries as well as content owners, service providers and brands who are interested in understanding the opportunities presented by this new, high-growth platform.
The new, 265-page report analyses and quantifies this exciting, new market in eight fact-filled and insight-packed sections:
- Report Highlights
- Executive Summary
- Market Overview
- Media Tablets
- Vendor Landscape
- Media Tablet Platforms: Profiles and Analysis
- Market Analysis
- Market Data and Forecasts
KEY BENEFITS
This report contains extensive data, forecasts, analysis and insight on the worldwide Media Tablet market and will provide you with a range of important benefits, including:
For the first time obtain in ONE report clear, comparative explanations of all of the portable computing markets: Desktop PCs, Notebook PCs, Tablet PCs, Mobile Internet Devices (MIDs), Netbooks, Internet Tablets, Smartbooks, Smartpads, eReaders, Smartphones and, of course, Media Tablets;
You can then review 5-year market forecasts for all of these markets which will allow you compare average selling prices (ASPs), shipment volumes and revenues on a like-for-like basis and without double-counting;
Benefit from 77 data-packed tables and 64 insightful figures and diagrams that can be pasted straight into your presentations and reports;
Find out how many users will buy Media Tablets between 2010 and 2014, both on a worldwide and regional basis. Also learn what the associated device revenues and average selling price (ASP) will be between 2010 and 2014;
Obtain 5-year sales forecasts for the 12 leading Media Tablet vendors: Apple, HP, Acer, Dell, Toshiba, Lenovo, LG, Research in Motion, Motorola, Nokia, and Google. Obtain our projections for how many Media Tablets each of these vendors will sell between 2010 and 2014;
Understand the market shares - in terms of shipments and device revenue - of all these players will change over the next 5 years as the Media Tablet market develops;
In particular, quantify how the entry of a range of hungry competitors will affect Apple's share of the Media Tablet market;
Read a compelling argument for why Media Tablets genuinely represent a new, sustainable market segment which will be governed by a different set of rules to those that govern how all other portable computing markets operate;
Understand the pros and cons of the nine most important operating systems that will be used on Media Tablets Android, Google Chrome OS, Maemo, Moblin, MeeGo, Windows Embedded (Standard 7 and Compact 7), Windows Starter Edition,. Windows Phone 7 and webOS. Identify which platforms will grow and which will stagnate;
You can then review 5-year market forecasts for all seven of these operating systems to understand how they compare in terms of shipment volumes, revenues and market share;
Read profiles and analysis of 18 Media Tablet vendors: Apple, Dell, Samsung, HP, LG Electronics, Motorola, Sharp, Research In Motion, Acer, HTC, Archos, Asus, Toshiba, Lenovo, Google, Nokia, Sony and Microsoft. Understand, the history, current status and future prospects for all of these players;
Review 20 pages of in-depth analysis of the Media Tablet market and learn how and why Media Tablets have emerged and why they will permanently change the portable computing market;
Understand how the emergence of Media Tablets will affect established portable computing and device markets, such as Desktop and Notebook PCs, MIDs, Netbooks, eReaders and Smartphones. Find out which segments will suffer cannibalization, and which won't;
Read in-depth profiles of the two key players who are currently driving the Media Tablet market in the: Apple and Google. Understand the relative strengths and weaknesses of these two powerful companies and understand who is best positioned to capitalize on the Media Tablet opportunity.
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