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Thailand Tourism Report Q1 2011
Business Monitor International, Jan 2011, Pages: 60
The Thailand Tourism Report provides industry professionals and strategists, corporate analysts, tourism associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Thailand's tourism industry.
Thailand Tourist Arrivals Return to Growth
Thailand’s tourism industry continued to recover in the third quarter of 2010, despite a dip in arrivals in April and May due to a prolonged period of social unrest in Bangkok. In Q310, tourist arrivals totalled 3.69mn, representing year-on-year (y-o-y) growth of 10.8%. This was slightly below the rate registered in H110 of 13.7% y-o-y growth, reflecting the traditionally lower arrivals during low season. Overall, arrivals in the first nine months of the year grew by 13.3% y-o-y, an impressive recovery from the 5.0% fall in arrivals experienced in 2009.
It is a positive sign that Thailand’s tourist industry has recovered so strongly from the 2008-2009 downturn and is testament to Thailand’s ongoing attractiveness as a tourist destination, despite the sporadic outbreaks of social unrest. Much of this unrest has been concentrated around Bangkok, with the coastal tourist areas largely unaffected. As such, tourist arrivals are expected to continue to pick up, with the high season around Christmas providing a good end to the year.
Thai Air - Asia Prepares for Competitive 2011
Thai AirAsia, the largest low-cost airline in the country, is preparing to combat increased competition in 2011, when the new budget airline Thai Tiger is due to be launched. Thai AirAsia will increase its domestic flights in 2011 and will also expand its fleet, with four new Airbuses scheduled for delivery. The airline has established a market share of 25.0% in 2010, second only to Thai Airways, which had 40.9%. However, the airline is concerned that its market share may be under threat at a time when it is only just beginning to recover from the tourist industry downturn. In 2009, Thai Air Asia posted a net loss of US$10.1mn, but it expected to return to profit in 2010, targeting US$40.2mn.
Focus On: Krabi
With the winter season approaching, Thailand’s coastal provinces can look forward to a boom during the traditional season. In particular, Krabi, on the southwest coast near the Andaman Sea, is a popular location for tourists. Krabi has a number of cultural sites but its main attractions are its beautiful beaches, particularly on the islands scattered along its coast line.
Owing to its popularity, Krabi offers a wide variety of accommodation. The islands provide offer opportunities for high-end resorts, as well as package holidays and backpacker accommodation. The province is also known for its entertainment options, with a large number of bars and restaurants. One of the most famous parts of Krabi is the small archipelago of Ko Phi Phi. Although not as major a tourist destination as Phuket or Ko Samui, Ko Phi Phi is becoming increasingly popular and this is reflected in the standard of accommodation.
Krabi was largely unaffected by the political unrest in Q210, mostly because of its distance from Bangkok and because most tourists fly to Krabi Airport rather than stopping over in Bangkok. As a result, tourist arrivals continued to rise throughout 2010, recovering from the downturn in 2009.
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