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Service Convergence Evolution and Trends in Japan
ROA Holdings, Nov 2006, Pages: 93
This report presents the latest service convergence trends in Japan. For this report, ROA Holdings has adopted an independent methodology for evaluating the penetration level and the future direction of mobile convergence. For identifying convergence service evolution trends and the most notable convergence services in Japan, ROA Holdings defines the convergence service structure (Convergence Service Structure Definition), maps the structure with the existing convergence services and markets (Japanese Market Structure Analysis), and then analyzes the penetration level of the services as well as vectors behind the evolution of the services (Mini Values and Mini Forces).
Executive Summary
The evolution of convergence services based on mobile handsets is taking place, both in and out of the conventional communications industry. Compared to other countries, Japan is the leader in the mobile convergence service trend, with mobile handset penetration rate surpassing 70% and approximately 85% of the users are subscribed to mobile Internet services.
The publisher will analyze convergence services, suggest their structure, review the penetration level, forecast the future evolution trend, and identify the most actively evolving and spreading convergence services.
The publisher adopts an independent methodology for evaluating the penetration level and the future direction of mobile convergence. For identifying convergence service evolution trends and the most notable convergence services in Japan, The publisher defines the convergence service structure (Convergence Service Structure Definition), maps the structure with the existing convergence services and markets (Japanese Market Structure Analysis), and then analyzes the penetration level of the services as well as vectors behind the evolution of the services (Mini Values and Mini Forces).
ROA primarily divides convergence services into the following two groups; services in the telecommunications industry and services out of the telecommunications industry. Convergence services out of the telecommunications industry are made up of entertainment, information, marketing, market place and finance services according to the type of values that users can obtain.
The publisher understands that four identities including player, consumer, regulation, and technology create needs towards convergence and recognizes that the level of convergence is dictated by the intensity of those four forces. Of them, this report pays a close attention to two factors including player and regulation, because service providers and their policies, as well as regulations are currently the most important issues when mobile convergence is burgeoning.
In the future, The publisher will conduct analysis on convergence services regularly, and expand CEF methods and adoption. Thereby, this report is expected to serve as a guideline for tracking and projecting the future developments of the Japanese market.
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