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North American Construction PPE Markets
Frost & Sullivan, Dec 2010, Pages: 147
The North American Construction PPE market analyzes the above-the-neck protection, respiratory protection, protective gloves, protective footwear, fall protection and high-visibility protective clothing. The important factors which drive, restrain and impose challenges have been assessed. Product prices have been captured and strategic recommendations have been provided at the total market level. Detailed revenue forecasts are given for each product type and for the total North American Market as well as split between US and Canada
This research service titled North American Construction PPE Markets provides an in-depth analysis of the market drivers and restraints, industry trends, and competitive environment, in addition to the industry challenges and issues faced by market participants. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: above-the-neck protection, respiratory protection, protective gloves, high-visibility protective clothing, protective footwear, and fall protection.
Market Overview
Innovative Solutions Spearhead Growth in the North American Construction PPE Markets
The North American construction personal protective equipment (PPE) markets are primarily driven by volume. As PPE is not considered a durable product, investments in this product segment have been restrained. Considering this scenario, it is imperative for manufacturers to stay cost competitive in order to survive in this market. 'The construction PPE market in North America has reached a mature stage of the growth cycle,” notes the analyst of this research service. “The ability to differentiate products from that of competitors and establish a strong distribution network is crucial in this market.' Innovation and differentiation are the key factors that will help address the challenges faced by the North American construction industry and drive growth in the PPE market. The North American construction industry had witnessed a sharp decline during 2009 and experienced large-scale layoffs. Although this had adversely affected the PPE market, construction activities are slowly picking up traction. By 2013 or 2014, the industry is expected to resume its upward growth trajectory. The PPE market is likely to gain from the stabilization if there is an ample supply of innovative products.
The global economic crisis of 2009 had forced construction companies in North America to adopt a cautious approach toward expenditure. The PPE market had suffered as a consequence. The situation is worsened further with the economic predicament pressurizing companies to cut down expenditure on health and safety. The construction industry, which was already impacted by recession-induced price sensitivity, had turned even more sensitive toward product prices. This triggered the gravitation toward low-priced imported products from East Asian countries, posing a threat to domestic manufacturers. Imports from East Asian countries, such as China, have started making inroads into the North American market for some time. However, imported products have not gained a strong foothold in North America so far, owing to the dominance of strong domestic PPE brands.
To stave off competition from Asian imports, PPE manufacturers must strive to maintain price competitiveness. Domestic manufacturers have the advantage of understanding the specific needs of local end users and these can be incorporated into the R&D process to address the requirements of the market. “In order to maintain dominance, domestic manufacturers should improve product quality and ramp up R&D to roll out innovative solutions,” says the analyst. “Besides broadening product lines, they must also offer superior customer service and strengthen relationships with distribution partners.” Awareness has always been an impediment for the North American construction PPE market. Lately, PPE manufacturers have identified this challenge and are working toward addressing it by developing training and support teams as a regular feature of their business. Manufacturers are investing time and effort in educating distributors, as they have direct interactions with end users and are exposed to the maximum number of end-user queries.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Above-the-neck protection - Respiratory protection - Protective gloves - High-visibility protective clothing - Protective footwear - Fall protection
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