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Pro Online Video 1999 - 2014: Consumption and Category Share Analytics
Description:
Professional video produced, published and hosted by online-only and cross-platform media brands rose by 47.1% in 2010 to 72.3 billion views, the highest annual growth rate seen since 2007, according to this detailed sector report. This research report presents a rigorous analytical narrative of online video, complete with detailed graphics revealing historical video viewing patterns through 2010, the elemental building blocks supporting market growth forecasts through 2014. Based on extensive usage data spanning thirteen years (1998 – 2010), AccuStream Research has structured, compiled, refined, sorted and analyzed video views by month, site, brand, content category, event, affiliate partners, channel and aggregation service.
Contents:
EXECUTIVE SUMMARY
Professionally Produced and Distributed Online Video Rose by 47.1% in 2010
Online Video Views: 1998 - 2014
Online Video Growth Rates: 1998 - 2014
Pro Online Video Viewing Share by Content Category: 2010
Entertainment/Kids, Television and Aggregators Expected to Maintain Share
Leadership through 2012
Internet Brands Spearhead Online Video Growth in 2010, Capture 63.1% of Total Professional Video Views
Video Views per Unique User, per Site, per Month Rise by 51.2% in 2010
Total Video Views per Unique User per Site Per Month: 2001 – 2010
Internet Brands Exhibit the Highest Conversion Rate between Unique Users and
Videos Accessed
Video Views per Unique User per Site per Month
SECTION ONE
Market Overview, Data Summaries and Noteworthy Professional Online Video
Statistical Trends
Professionally Produced and Distributed Online Video Rose by 47.1% in 2010
Pro Video Views: 1998 - 2014
Online Video Views: 1998 – 2014
Double-Digit Growth Forecast through 2014 a Function of Greater Publishing
Frequency, More Video Advertising Spend
Video View Growth Rates: 1998 - 2014
1999 – 2009: Entertainment/Kids, News and Music were the Most Viewed Content
Categories
Cumulative Video Views by Category 1999 - 2009
2010: Entertainment/Kids, Television and Video Aggregators are the Top Video
View Originators
Professional Online Video Views by Category Share: 2010
Professional Online Video Views and Category Share Summary Analysis: 1999-2010
Entertainment/Kids, Television and Aggregators Expected to Maintain Share
Leadership through 2012
Online Television Forecast to Capture in Excess of 20% Viewing Share through 2012
Online News Video Views Peaked in 2008 at 10+ Billion, and Forecast to Decline in
Share Over the Next Two Years
Entertainment/Kids Video Views Peaked in 2010 at over 17 Billion
Music View Resurgence in 2010 Driven by Popular Artists and a Major New Brand
with a Large Library
Online Sports Video Hovering Near Double-Digits through 2012
Movies/Film View Share Forecast to Rise after Consolidation Round
Broadband Views at 97.9% in 2010
Broadband and Narrowband Views Delivered Comparison and Analysis: 2000 - 2012
SECTION TWO
Internet Brands Spearhead Online Video Growth in 2010, Capture 63.1% of Total
Professional Video Views
Video Views by Publisher Category: 2010 Share
Internet Brands Increase Viewing Share by 20% in 2010
Entertainment/Kids Content Category Retains Video View Leadership in 2010
Professional Online Video Views by Category Share: 2010
Pro Online Video Viewing Share Comparison: 2009 – 2010
Professional Online Video Viewing Trend Analysis Indicates Continued Share
Strength in Entertainment, Kids and Television
Aggregation Brands/Destinations
Television Online: Long-Form Episodic Viewing Crosses the 10.3 Billion Served
Threshold
Television
Entertainment/Kids
News/Information
Music
Movies/Film (Short/Long-Form)
Sports
SECTION THREE
Video Views per Unique User per Site per Month Rise by 51.2% in 2010
Total Views per Unique User per Site per Month
Internet Brands Exhibit the Highest Conversion Rate between Unique Users and
Videos Accessed
Video Views per Unique User per Site per Month
Sites with an Excess of 100 Million Views per Month Generated an Average of 18.
Views per Unique User per Month
Video Views per Unique User per Site per Month
Sites with Under 1 Million Views per Month Showed the Greatest Positive
Percentage Change in 2010
Video Views per Unique User per Site per Month
Views per Unique User per Site per Month: 2010
Professionally Produced and Branded Destination Video: Views per Unique User
Analysis 2010 Full Year
SECTION FOUR
Professionally Produced and Branded Destination Site Video Views: 2010 Full Year
Professionally Produced and Distributed Online Video Rose by 47.1% in 2010
Online Video Views: 1998 - 2014
Online Video Growth Rates: 1998 - 2014
Pro Online Video Viewing Share by Content Category: 2010
Entertainment/Kids, Television and Aggregators Expected to Maintain Share
Leadership through 2012
Internet Brands Spearhead Online Video Growth in 2010, Capture 63.1% of Total Professional Video Views
Video Views per Unique User, per Site, per Month Rise by 51.2% in 2010
Total Video Views per Unique User per Site Per Month: 2001 – 2010
Internet Brands Exhibit the Highest Conversion Rate between Unique Users and
Videos Accessed
Video Views per Unique User per Site per Month
SECTION ONE
Market Overview, Data Summaries and Noteworthy Professional Online Video
Statistical Trends
Professionally Produced and Distributed Online Video Rose by 47.1% in 2010
Pro Video Views: 1998 - 2014
Online Video Views: 1998 – 2014
Double-Digit Growth Forecast through 2014 a Function of Greater Publishing
Frequency, More Video Advertising Spend
Video View Growth Rates: 1998 - 2014
1999 – 2009: Entertainment/Kids, News and Music were the Most Viewed Content
Categories
Cumulative Video Views by Category 1999 - 2009
2010: Entertainment/Kids, Television and Video Aggregators are the Top Video
View Originators
Professional Online Video Views by Category Share: 2010
Professional Online Video Views and Category Share Summary Analysis: 1999-2010
Entertainment/Kids, Television and Aggregators Expected to Maintain Share
Leadership through 2012
Online Television Forecast to Capture in Excess of 20% Viewing Share through 2012
Online News Video Views Peaked in 2008 at 10+ Billion, and Forecast to Decline in
Share Over the Next Two Years
Entertainment/Kids Video Views Peaked in 2010 at over 17 Billion
Music View Resurgence in 2010 Driven by Popular Artists and a Major New Brand
with a Large Library
Online Sports Video Hovering Near Double-Digits through 2012
Movies/Film View Share Forecast to Rise after Consolidation Round
Broadband Views at 97.9% in 2010
Broadband and Narrowband Views Delivered Comparison and Analysis: 2000 - 2012
SECTION TWO
Internet Brands Spearhead Online Video Growth in 2010, Capture 63.1% of Total
Professional Video Views
Video Views by Publisher Category: 2010 Share
Internet Brands Increase Viewing Share by 20% in 2010
Entertainment/Kids Content Category Retains Video View Leadership in 2010
Professional Online Video Views by Category Share: 2010
Pro Online Video Viewing Share Comparison: 2009 – 2010
Professional Online Video Viewing Trend Analysis Indicates Continued Share
Strength in Entertainment, Kids and Television
Aggregation Brands/Destinations
Television Online: Long-Form Episodic Viewing Crosses the 10.3 Billion Served
Threshold
Television
Entertainment/Kids
News/Information
Music
Movies/Film (Short/Long-Form)
Sports
SECTION THREE
Video Views per Unique User per Site per Month Rise by 51.2% in 2010
Total Views per Unique User per Site per Month
Internet Brands Exhibit the Highest Conversion Rate between Unique Users and
Videos Accessed
Video Views per Unique User per Site per Month
Sites with an Excess of 100 Million Views per Month Generated an Average of 18.
Views per Unique User per Month
Video Views per Unique User per Site per Month
Sites with Under 1 Million Views per Month Showed the Greatest Positive
Percentage Change in 2010
Video Views per Unique User per Site per Month
Views per Unique User per Site per Month: 2010
Professionally Produced and Branded Destination Video: Views per Unique User
Analysis 2010 Full Year
SECTION FOUR
Professionally Produced and Branded Destination Site Video Views: 2010 Full Year
Contents:
Professionally Produced and Published Online Video Delivers 47.1% View Growth In 2010
Professional video produced, published and hosted by online-only and cross-platform media brands rose by 47.1% in 2010 to 72.3 billion views, the highest annual growth rate seen since 2007, according to a sector report published by AccuStream Research.
The report, Pro Online Video 1999 - 2014: Consumption and Category Share Analytics presents a rigorous analytical narrative of online video, complete with detailed graphics revealing historical video viewing patterns through 2010, the elemental building blocks supporting market growth forecasts through 2014.
Based on extensive usage data spanning thirteen years (1998 – 2010), AccuStream Research has structured, compiled, refined, sorted and analyzed video views by month, site, brand, content category, event, affiliate partners, channel and aggregation service.
Growth in 2010 was driven in part by increased episodic TV viewing (over 10 billion total long-form video views tallied, amounting to 14.5% of total views, including TV content on major outlets such as Hulu), combined with the growing importance of video aggregation sites and services (AOL, MSN, Yahoo, VideoDetective, Blinkx, Comcast and others).
In addition, strong demand for entertainment and kids’ video (including Disney.com, Nickelodeon and PBSKids sites) continued to pace that category’s performance.
Moreover, music video views on ground-breaking, professionally managed sites (i.e. Vevo) improved share percentage significantly, reversing what was a four-year steep decline that inversely parallels the emergence of YouTube in 2006.
Online-only brands (including those owned and operated by major offline media companies) generated 63.1% of total views, and increase of 20% over 2009, while cable/premium TV branded sites controlled another 26.3%
Entertainment/Kids video made up 24.4% of the market, followed by television-related content at 23.6%. Video aggregators originated 17.2% of 2010 video views.
Video views per unique user per site per month jumped by 51% to 6.2 across all categories, with Internet-only brands delivering 9 views, significantly higher than the average.
Sites with an excess of 100 million views per month clocked in at 18.3 views per unique user, and accounted for 61.8% of total views.
Professional video produced, published and hosted by online-only and cross-platform media brands rose by 47.1% in 2010 to 72.3 billion views, the highest annual growth rate seen since 2007, according to a sector report published by AccuStream Research.
The report, Pro Online Video 1999 - 2014: Consumption and Category Share Analytics presents a rigorous analytical narrative of online video, complete with detailed graphics revealing historical video viewing patterns through 2010, the elemental building blocks supporting market growth forecasts through 2014.
Based on extensive usage data spanning thirteen years (1998 – 2010), AccuStream Research has structured, compiled, refined, sorted and analyzed video views by month, site, brand, content category, event, affiliate partners, channel and aggregation service.
Growth in 2010 was driven in part by increased episodic TV viewing (over 10 billion total long-form video views tallied, amounting to 14.5% of total views, including TV content on major outlets such as Hulu), combined with the growing importance of video aggregation sites and services (AOL, MSN, Yahoo, VideoDetective, Blinkx, Comcast and others).
In addition, strong demand for entertainment and kids’ video (including Disney.com, Nickelodeon and PBSKids sites) continued to pace that category’s performance.
Moreover, music video views on ground-breaking, professionally managed sites (i.e. Vevo) improved share percentage significantly, reversing what was a four-year steep decline that inversely parallels the emergence of YouTube in 2006.
Online-only brands (including those owned and operated by major offline media companies) generated 63.1% of total views, and increase of 20% over 2009, while cable/premium TV branded sites controlled another 26.3%
Entertainment/Kids video made up 24.4% of the market, followed by television-related content at 23.6%. Video aggregators originated 17.2% of 2010 video views.
Video views per unique user per site per month jumped by 51% to 6.2 across all categories, with Internet-only brands delivering 9 views, significantly higher than the average.
Sites with an excess of 100 million views per month clocked in at 18.3 views per unique user, and accounted for 61.8% of total views.
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