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Demand Management: The New Imperative for Business Analysis
Cutter Consortium, Aug 2010
The idea of managing demand has gained much traction in recent years, especially with demand for resources outstripping the available budget. Increasingly this squeeze is now affecting the relationship between IT and the business. Any successful business model must be built on effective management of demand as well as supply. Yet demand management seems to be deficient or absent in many organizations. Too often projects proceed on the basis of narrow business cases with little attention to the business strategy or the overall project portfolio. In this this Executive Report by Paul Allen, we consider how business analysis can successfully raise its game to help understand and manage demand and achieve an ongoing dialogue between IT and its customers at all levels.
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