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Consumer Automotive Financial Services in Eastern and South-Eastern Europe
Finaccord, Jan 2011, Pages: 330
The report titled Consumer Automotive Financial Services in Eastern and South-Eastern Europe investigates the market for automotive financial services linked to sales of new and used passenger cars in Eastern and South-Eastern Europe. In addition to analysing the EUR 19.1 billion market for finance and leasing services, the study also covers ancillary automotive financial services markets including creditor insurance, motor insurance, road assistance, extended warranties and pre-paid service contracts. The revenues generated from high margin ancillary products, which Finaccord quantifies for the first time in any published study, are crucial to enhancing the profits of a variety of market participants including dealers, manufacturers and independent finance providers.
The report draws on a survey of 350 leading car dealerships in eight countries in Eastern and South-Eastern Europe, Bulgaria, Croatia, Greece, Romania, Russia, Slovenia, Turkey and Ukraine, as well as an analysis of the approach to consumer automotive financial services of leading manufacturer groups typically representing between 30 and 40 automotive brands, in the same countries. The PartnerBASE™ database that accompanies the report details each of the marketing initiatives for consumer automotive financial services traced by Finaccord for both dealers and manufacturers. Together, the report and database will provide you with the definitive guide to current and future opportunities in consumer automotive financial services in Eastern and South-Eastern Europe.
You may be able to use this report and the PartnerBASE™ that accompanies it in one or more of the following ways:
- understand how the total market for consumer automotive financial services related to purchase of new and used passenger cars fits together in Eastern and South-Eastern Europe;
- appreciate the magnitude of the opportunity in consumer automotive financial services and how this breaks down by both product and distribution channel;
- identify key opportunities and gaps in the market - what automotive financial services are customers most likely to buy and to what extent are their preferences served by dealers and manufacturer brands?
- adjust your own company's strategy in accordance with this analysis;
- evaluate the partnership strategy of your organisation and how it can secure a higher share of the market for consumer automotive financial services in Eastern and South-Eastern Europe by re-evaluating its approach to distribution alliances with dealer groups and manufacturers.
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