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Women, Sex and Shopping - Report and Analyst Stream Product Image

Women, Sex and Shopping - Report and Analyst Stream

  • Published: September 2014
  • Hewson Group

Women Sex and Shopping (WSS) was established as research programme in 2008 by market analysts Hewson Group and looks at the Pleasure Goods market for women; producing insights about what products they like and where they want to shop. Since then, WSS has appeared in the Financial Times, Times, Telegraaf (NL), The Daily Mail, Cosmopolitan, Marie Claire, Glamour, TV documentaries and many other media outlets across the world. WSS research is increasingly referenced in academic study internationally and has demonstrably infuenced the marketing approach of a number of well known brands.

Women's Retail is in need of a Revolution

The fact that women like shopping is, it might be said, a truth universally acknowledged. It is also a received wisdom that most women particularly love the acquisition of high heels, chocolate, lingerie and any manner of other luxury goods. Why is it then that so much of the retail environment aimed at women is more rooted in the 1950s rather than the 21st Century? Buying Pleasure Goods is - or should be - an emotive experience and should have an implicit recognition that many products have a strong inter-connection and need to be merchandised accordingly READ MORE >

I. Table of Contents
II. Key Points
II. Introduction
IV. Overview and Commentary
V. A $60bn Sector?
VI. What are Pleasure Goods?
VII. Changing Cultures
VIII. Aspirational Brands
IX. Celebrity Endorsement
X. Research Methodology
XI. Sexual Behaviours
XII. The Power of the Female Consumer
XIII. Male/Couples Buying Trends
XIV. Sex Toys
XV. Global Sex Toy Use
XVI. Erotica for Women
XVII.Personal Lubricants
XVIII.Lingerie
XIX. Luxury Goods
XX. Pharmaceuticals and Healthcare
XXI. Hotels and Leisure
XXII.What might the future Pleasure Goods Store outlet look like?
XXIII.Examples of Pleasure Goods Buying
XXIV.Propensity Groups
XXV.Legal and Cultural Issues
XXVI.Future Market Value – Globally
XXVII.Imperatives for Action
XXVIII.Appendix A
XXIX.Street Survey verbatim comments
XXX.Appendix B
XXXI.Email responses to WSS
XXXII.Appendix C
XXXIII.WSS Top 50 Pleasure Goods

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