Variable Data Printing Case Studies

NAPCO, September 2010

Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns.

If you’re thinking about purchasing this case study collection about variable data printing (VDP), chances are you already have a pretty good idea that VDP can be a mailer’s best friend.

Why?

Personalized mail pieces take care of job number one: get attention. Even better, by using content that is relevant and unique to each prospect, that attention has a much better chance to turn into action than with the traditional direct mail piece.

With the “Variable Data Printing Case Studies” you will get insight on how six companies, including Ivy Bridge College, Hallmark Gold Crown Stores and Club ABC Tours overcame challenging obstacles and found success through advanced VDP solutions.

Here are just a few of the many takeaways you’ll learn:

How to leverage data
The importance of data verification
How to use relevant images to evoke an emotional response
How to effectively use URLS to increase response
What formats are working
What elements you should test

Today, it’s all about personalized 1-to-1 marketing. The message needs to be relevant. And, the more relevant the message is, the better the response rate.

VDP turns data into dollars!

iii Introduction
1 Case Study #1:
A Personalized Brochure Introduces a New Online College
4 Case Study #2:
USPS Sends a Variable Data T-shirt Campaign
7 Case Study #3:
A Marketing Platform Built for Retailers
11 Case Study #4:
Restaurant Promotes Re-opening with a Cross Media Campaign and a Personalized URL
14 Case Study #5:
Variable Data Mailing Helps Boost Non-Profit Response
17 Case Study #6:
A Travel Club Finds ROI and New Customers in VDP

Some of the Companies mentioned include:

- Ivy Bridge College
- Hallmark Gold Crown Stores
- Club ABC Tours

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