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North America B2C E-Commerce Report 2011
yStats.com GmbH & Co. KG, Feb 2011, Pages: 82
USA: Strong Growth is expected within B2C E-Commerce in the USA
The report ''USA B2C E-Commerce Report 2011'' examines E-Commerce in the USA and provides interesting details regarding the B2C segment there.
Double digit growth within the B2C e-commerce segment and a turnover of more than 170 billion USD (approx. 126 billion EUR) are anticipated in the USA for the year 2011. In 2010, already 42% of internet users performed research and purchased goods online. As the ''USA B2C E-Commerce Report 2011'' reveals, 60% of users were connected via broadband while dial-up connections only accounted for 5%. The number of internet users in the USA is expected to reach approximately 230 million in 2011, a figure which constitutes more than 70% of the population.
Gains and Trends in E-Commerce
In 2010, 50% of internet users and 58% of online shoppers were female. With 70%, the category ''apparel and jewellery'' showed the highest percentage of female customers. The ''USA B2C E-Commerce Report 2011'' from yStats.com clearly illustrates that the top 25 online merchants in the USA could increase their market share to 70% in 2010.
With a turnover of 24 billion USD (approx. 17 billion EUR), Amazon was the largest American online merchant within the B2C segment in 2009, followed by Apple. Approximately 3 billion USD (approx. 2 billion EUR) of Sears’ overall turnover of 44 billion USD (approx. 32 billion EUR) in 2009 was derived from online sales, while Best Buy was able to increase its online turnover by 20%.
A new megatrend is m-commerce. In 2010, 86 million people in the USA were already using mobile internet service, resulting in an overall turnover of 2.4 billion USD (approx. 1.8 billion EUR). In 2011, it is expected that 100 million people or 32% of the population will utilise it.
Developments such as private sales sites and group buying noticeably further increase the turnover that may be attained in e-commerce, as do the integration of online and offline activities.
CANADA: Canadian E-Commerce shows positive Growth
In its report ''Canada B2C E-Commerce Report 2011'', examines e-commerce in Canada and provides interesting information about the B2C segment there.
Whereas in 2007 only 19 million people representing 73% of the population were internet users, in 2009, the number of users in Canada had already reached 22 million, a figure which accounted for 80% of the adult population. Furthermore, 92% of users had a high speed internet connection at home. This upward growth also impacts e-commerce as the ''Canada B2C E-Commerce Report 2011'' from yStats.com clearly reveals.
E-Commerce on the rise
Almost 40% of Canadians, representing more than 10 million people, spent a total of 15 billion CAD (approx. 9.5 billion EUR) online in 2009. On average, Canadian online customers placed orders nearly 10 times per year for an average of more than 150 CAD. The vast majority (84%) paid for their purchases directly over the internet.
The ''Canada B2C E-Commerce Report 2011'' from yStats.com also examines the composition of online purchases. The most popular categories in 2009 were travel-oriented purchases as well as media-related products, such as books. Apparel was also purchased online by many Canadians.
The most successful online merchant in 2009 was Amazon.ca, which managed to reach a market share of 40% within the B2C segment. Alongside strong competition from the USA, Canadian merchants such as Aldo Shoes (footwear), Lululemon Athletica (sports equipment), Roots (leather goods) and La Senza (undergarments) were especially successful.
The m-commerce segment also shows great promise; during the first quarter of 2010, 4 million Canadians were already using mobile internet services. Forerunners in this sector include for example Best Buy Canada and Future Shop who have already introduced mobile shopping applications and wish to expand further.
Contents
- Current Trends in the E-Commerce Segment
- Sales numbers and growth rates of B2C E-Commerce
- B2C E-Commerce vs. retail and home shopping sales figure comparisons
- Basic data on the number of internet users, penetration, types of used internet connections, number of internet shoppers and demographics (including penetration rates)
- Product rankings, which show the top selling assortments on the internet.
- Rankings and short profiles of the main competitors
- News on leading B2C E-Commerce companies
KEY FINDINGS
- In 2009, B2C E-Commerce reached 3.7% of total retail sales in the US, up from 3.3% in 2008.
- The number of Internet users in the US is forecasted to reach nearly 230 million in 2011, accounting for
more than 70% of the total population.
- Developments such as private sales sites and group buying noticeably further increase the turnover that
might be attained in US E-Commerce, as do the integration of online and offline activities.
- In Canada, B2C E-Commerce is on the rise, with 39% of Canadians aged 16 and older shopped online in 2009, buying more than CAD 15 billion worth of goods. The majority (84%) of Canadian online shoppers paid directly over the Internet for their purchases in 2009.
- Amazon.ca was the leading B2C E-Commerce player in Canada in 2009, reaching a market share of approximately 40%. Alongside strong competition from the USA, Canadian players such as Aldo Shoes (footwear), Roots (leather goods) and La Senza (undergarments) were especially successful.'
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