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Canada B2C E-Commerce Report 2011
yStats.com GmbH & Co. KG, Feb 2011, Pages: 35
Canadian E-Commerce shows positive Growth
In its report ''Canada B2C E-Commerce Report 2011'' examines e-commerce in Canada and provides interesting information about the B2C segment there.
Whereas in 2007 only 19 million people representing 73% of the population were internet users, in 2009, the number of users in Canada had already reached 22 million, a figure which accounted for 80% of the adult population. Furthermore, 92% of users had a high speed internet connection at home. This upward growth also impacts e-commerce as the ''Canada B2C E-Commerce Report 2011'' from yStats.com clearly reveals.
E-Commerce on the rise
Almost 40% of Canadians, representing more than 10 million people, spent a total of 15 billion CAD (approx. 9.5 billion EUR) online in 2009. On average, Canadian online customers placed orders nearly 10 times per year for an average of more than 150 CAD. The vast majority (84%) paid for their purchases directly over the internet.
The ''Canada B2C E-Commerce Report 2011'' also examines the composition of online purchases. The most popular categories in 2009 were travel-oriented purchases as well as media-related products, such as books. Apparel was also purchased online by many Canadians.
The most successful online merchant in 2009 was Amazon.ca, which managed to reach a market share of 40% within the B2C segment. Alongside strong competition from the USA, Canadian merchants such as Aldo Shoes (footwear), Lululemon Athletica (sports equipment), Roots (leather goods) and La Senza (undergarments) were especially successful.
The m-commerce segment also shows great promise; during the first quarter of 2010, 4 million Canadians were already using mobile internet services. Forerunners in this sector include for example Best Buy Canada and Future Shop who have already introduced mobile shopping applications and wish to expand further.
Contents
- Current Trends in the E-Commerce Segment
- Sales numbers and growth rates of B2C E-Commerce
- B2C E-Commerce vs. retail and home shopping sales figure comparisons
- Basic data on the number of internet users, penetration, types of used internet connections, number of internet shoppers and demographics (including penetration rates)
- Product rankings, which show the top selling assortments on the internet.
- Rankings and short profiles of the main competitors
- News on leading B2C E-Commerce companies
KEY FINDINGS
- In Canada, B2C E-Commerce is on the rise, with 39% of Canadians aged 16 and older shopped online in 2009, buying more than CAD 15 billion worth of goods.
- The majority (84%) of Canadian online shoppers paid directly over the Internet for their purchases in 2009.
- Travel services and arrangements, as well as media and entertainment products, were the leading product categories in B2C E-Commerce in Canada in 2009.
- The number of Internet users in Canada reached 22 million in 2009, accounting for 80% of the adult population.
- Amazon.ca was the leading B2C E-Commerce player in Canada in 2009, reaching a market share of approximately 40%. Alongside strong competition from the USA, Canadian players such as Aldo Shoes (footwear), Roots (leather goods) and La Senza (undergarments) were especially successful.'
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