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Bakery and Cereals Market in Greece to 2014
Datamonitor, Jan 2011, Pages: 185
Introduction
This databook provides key data and information on the bakery and cereals market in Greece. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Contains data on : bread and rolls, cookies (sweet biscuits), cakes and pastries, crackers (savory biscuits), breakfast cereals and morning goods
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
-Category level company and brand share as well as distribution share information for 2008 and 2009
-Review of the top two companies within the bakery and cereals market, including company overview, key facts and business description
Highlights
The market for bakery and cereals in Greece increased at a compound annual growth rate of 2.5% between 2004 and 2009.
The bread and rolls category led the bakery and cereals market in Greece, accounting for a share of 46.8%.
The leading players in the Greek bakery and cereals market are Vivartia S.A., Kraft Foods, Inc. and Kellogg Company.
Reasons to Purchase
-Develop business strategies by understanding the quantitative trends within the bakery and cereals market in Greece
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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