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Bakery and Cereals Market in Portugal to 2014
Datamonitor, Jan 2011, Pages: 184
Introduction
This databook provides key data and information on the bakery and cereals market in Portugal. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Contains data on : bread and rolls, cookies (sweet biscuits), cakes and pastries, crackers (savory biscuits), breakfast cereals and morning goods
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
-Category level company and brand share as well as distribution share information for 2008 and 2009
Highlights
The market for bakery and cereals in Portugal increased at a compound annual growth rate of 2% between 2004 and 2009.
The bread and rolls category led the bakery and cereals market in Portugal, accounting for a share of 69%.
The leading players in the Portuguese bakery and cereals market are Panrico Group, Kraft Foods, Inc. and Nestle S.A./General Mills Inc.
Reasons to Purchase
-Develop business strategies by understanding the quantitative trends within the bakery and cereals market in Portugal
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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