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Printed Media Sales via Key Retail Formats in the US to 2014

Datamonitor, January 2011, Pages: 32

Introduction

The 'Printed Media Sales via Key Retail Formats in the US to 2014' databook provides market value data for two key market segments and key retail distribution channels. It focuses on data and analysis of market revenues and segmentation.

Scope

-Printed media retail sales revenues and analysis from 2004 to 2009 and forecast values up to 2014.
-Market value of categories which include books, magazines and newspapers
-Current and forecast analysis of sales via major retail channels in the printed media market as well as its sub-categories

Highlights

Printed media retail sales in the US increased at a compound annual growth rate of 0.2% between 2004 and 2009.

Books sales led the printed media market with a share of 53.6% in 2009. Music, video, books and stationery retailers were the leading retail format for books in 2009.

Reasons to Purchase

-Design effective marketing and sales strategies by identifying the key growth categories and retail formats in terms of sales
-Develop business strategies by understanding the quantitative trends within the printed media market in the US
-Understand the future direction of the market with reliable historical data and full five year forecasting

DATAMONITOR VIEW
Catalyst
Summary
Methodology
PRINTED MEDIA RETAIL SALES OVERVIEW
Printed media retail market definition
Printed media sales overview
Printed media retail sales value, 2004–09
Printed media retail sales value, 2009–14
PRINTED MEDIA MARKET SEGMENTATION
Market sales analysis by category, 2004–09
Market sales analysis by category, 2009–14
PRINTED MEDIA SALES ANALYSIS BY KEY RETAIL FORMATS
Retail format definitions
Printed media sales analysis by key retail formats, overview
Printed media sales analysis by key retail formats actual, 2004–09
Printed media sales analysis by key retail formats forecast, 2009–14
BOOKS SALES ANALYSIS BY KEY RETAIL FORMATS
Books sales analysis by key retail formats, overview
Books sales analysis by key retail formats actual, 2004–09
Books sales analysis by key retail formats forecast, 2009–14
MAGAZINES ANALYSIS BY KEY RETAIL FORMATS
Magazines sales analysis by key retail formats, overview
Magazines sales analysis by key retail formats actual, 2004–09
Magazines sales analysis by key retail formats forecast, 2009–14
NEWSPAPERS ANALYSIS BY KEY RETAIL FORMATS
Newspapers sales analysis by key retail formats, overview
Newspapers sales analysis by key retail formats actual, 2004–09
Newspapers sales analysis by key retail formats forecast, 2009–14
APPENDIX
Methodology
Related research
Datamonitor consulting
Disclaimer

LIST OF FIGURES
Figure 1: US, sales of printed media, value ($m), 2004–14
Figure 2: US , sales of printed media, value ($m), 2004–09
Figure 3: US, forecast sales of printed media, value ($m), 2009–14
Figure 4: US, sales of printed media, value break down by category (%), 2009
Figure 5: US, sales of printed media, value break down by category ($m), 2004–09
Figure 6: US, sales of printed media, value break down by category (%), 2014
Figure 7: US, forecast sales of printed media, value break down by category ($m), 2009–14
Figure 8: US, printed media, revenue split by key retail formats (%), 2009
Figure 9: US, books, revenue split by key retail formats (%), 2009
Figure 10: US, magazines, revenue split by key retail formats (%), 2009
Figure 11: US, newspapers, revenue split by key retail formats (%), 2009

LIST OF TABLES
Table 1: Printed media retail market definition
Table 2: US, sales of printed media, value ($m), 2004–14
Table 3: US sales of printed media, value ($m), 2004–09
Table 4: US, forecast sales of printed media, value ($m), 2009–14
Table 5: US, sales of printed media, value break down by category ($m), 2004–09
Table 6: US, forecast sales of printed media, value break down by category ($m), 2009–14
Table 7: (Part 1) Retail format definitions
Table 8: (Part 2) Retail format definitions
Table 9: (Part 3) Retail format definitions
Table 10: US printed media, revenues split by key retail formats ($m), 2004–09
Table 11: US, printed media forecast, revenues split by key retail formats ($m), 2009–14
Table 12: US, books, revenues split by key retail formats ($m), 2004–09
Table 13: US, books forecast, revenues split by key retail formats ($m), 2009–14
Table 14: US, magazines, revenues split by key retail formats ($m), 2004–09
Table 15: US, magazines forecast, revenues split by key retail formats ($m), 2009–14
Table 16: US, newspapers, revenues split by key retail formats ($m), 2004–09
Table 17: US, newspapers forecast, revenues split by key retail formats ($m), 2009–14

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