Home Improvement Sales via Key Retail Formats in Germany to 2014

Introduction

The 'Home Improvement Sales via Key Retail Formats in Germany to 2014' databook provides market value data for two key market segments and key retail distribution channels. It focuses on data and analysis of market revenues and segmentation.

Scope

-Home improvement retail sales revenues and analysis from 2004 to 2009 and forecast values up to 2014.
-Market value of categories which include decorative materials, electrical hardware, hardware, non-decorative materials and tools
-Current and forecast analysis of sales via major retail channels in the home improvement market as well as its sub-categories

Highlights

Home improvement retail sales in Germany increased at a compound annual growth rate of 0.4% between 2004 and 2009.

Non-decorative materials sales led the home improvement market with a share of 39.4% in 2009. Home improvement and gardening supplies retailers were the leading retail format for non-decorative materials in 2009.

Reasons to Purchase

-Design effective marketing and sales strategies by identifying the key growth categories and retail formats in terms of sales
-Develop business strategies by understanding the quantitative trends within the home improvement market in Germany
-Understand the future direction of the market with reliable historical data and full five year forecasting

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DATAMONITOR VIEW
Catalyst
Summary
Methodology
HOME IMPROVEMENT RETAIL SALES OVERVIEW
Home improvement retail market definition
Home improvement sales overview
Home improvement retail sales value, 2004–09
Home improvement retail sales value, 2009–14
HOME IMPROVEMENT MARKET SEGMENTATION
Market sales analysis by category, 2004–09
Market sales analysis by category, 2009–14
HOME IMPROVEMENT SALES ANALYSIS BY KEY RETAIL FORMATS
Retail format definitions
Home improvement sales analysis by key retail formats, overview
Home improvement sales analysis by key retail formats actual, 2004–09
Home improvement sales analysis by key retail formats forecast, 2009–14
DECORATIVE MATERIALS SALES ANALYSIS BY KEY RETAIL FORMATS
Decorative materials sales analysis by key retail formats, overview
Decorative materials sales analysis by key retail formats actual, 2004–09
Decorative materials sales analysis by key retail formats forecast, 2009–14
ELECTRICAL HARDWARE ANALYSIS BY KEY RETAIL FORMATS
Electrical hardware sales analysis by key retail formats, overview
Electrical hardware sales analysis by key retail formats actual, 2004–09
Electrical hardware sales analysis by key retail formats forecast, 2009–14
HARDWARE ANALYSIS BY KEY RETAIL FORMATS
Hardware sales analysis by key retail formats, overview
Hardware sales analysis by key retail formats actual, 2004–09
Hardware sales analysis by key retail formats forecast, 2009–14
NON-DECORATIVE MATERIALS ANALYSIS BY KEY RETAIL FORMATS
Non-decorative materials sales analysis by key retail formats, overview
Non-decorative materials sales analysis by key retail formats actual, 2004–09
Non-decorative materials sales analysis by key retail formats forecast, 2009–14
TOOLS ANALYSIS BY KEY RETAIL FORMATS
Tools sales analysis by key retail formats, overview
Tools sales analysis by key retail formats actual, 2004–09
Tools sales analysis by key retail formats forecast, 2009–14
APPENDIX
Methodology
Related research
Datamonitor consulting
Disclaimer

LIST OF FIGURES
Figure 1: Germany, sales of home improvement, value ($m), 2004–14
Figure 2: Germany, sales of home improvement, value ($m), 2004–09
Figure 3: Germany, forecast sales of home improvement, value ($m), 2009–14
Figure 4: Germany, sales of home improvement, value break down by category (%), 2009
Figure 5: Germany, sales of home improvement, value break down by category ($m), 2004–09
Figure 6: Germany, sales of home improvement, value break down by category (%), 2014
Figure 7: Germany, forecast sales of home improvement, value break down by category ($m), 2009–14
Figure 8: Germany, home improvement, revenue split by key retail formats (%), 2009
Figure 9: Germany, decorative materials, revenue split by key retail formats (%), 2009
Figure 10: Germany, electrical hardware, revenue split by key retail formats (%), 2009
Figure 11: Germany, hardware, revenue split by key retail formats (%), 2009
Figure 12: Germany, non-decorative materials, revenue split by key retail formats (%), 2009
Figure 13: Germany, tools, revenue split by key retail formats (%), 2009

LIST OF TABLES
Table 1: Home improvement retail market definition
Table 2: Germany, sales of home improvement, value ($m), 2004–14
Table 3: Germany, sales of home improvement, value ($m and €m), 2004–09
Table 4: Germany, forecast sales of home improvement, value ($m and €m), 2009–14
Table 5: Germany, sales of home improvement, value break down by category ($m), 2004–09
Table 6: Germany, forecast sales of home improvement, value break down by category ($m), 2009–14
Table 7: (Part 1) Retail format definitions
Table 8: (Part 2) Retail format definitions
Table 9: (Part 3) Retail format definitions
Table 10: Germany, home improvement, revenues split by key retail formats ($m), 2004–09
Table 11: Germany, home improvement forecast, revenues split by key retail formats ($m), 2009–14
Table 12: Germany, decorative materials, revenues split by key retail formats ($m), 2004–09
Table 13: Germany, decorative materials forecast, revenues split by key retail formats ($m), 2009–14
Table 14: Germany, electrical hardware, revenues split by key retail formats ($m), 2004–09
Table 15: Germany, electrical hardware forecast, revenues split by key retail formats ($m), 2009–14
Table 16: Germany, hardware, revenues split by key retail formats ($m), 2004–09
Table 17: Germany, hardware forecast, revenues split by key retail formats ($m), 2009–14
Table 18: Germany, non-decorative materials, revenues split by key retail formats ($m), 2004–09
Table 19: Germany, non-decorative materials forecast, revenues split by key retail formats ($m), 2009–14
Table 20: Germany, tools, revenues split by key retail formats ($m), 2004–09
Table 21: Germany, tools forecast, revenues split by key retail formats ($m), 2009–14