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ASOS plc - SWOT Analysis

Datamonitor, Jan 2011, Pages: 23


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The ASOS plc - SWOT Analysis company profile is the essential source for top-level company data and information. ASOS plc - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

ASOS (or 'the company') is a UK based independent online retailer of fashion and beauty products. The company offers national brands and its own private labels. ASOS primarily operates in the UK. It is headquartered in London and employs more than 570 people. The company recorded revenues of £223 million (approximately $356 million) in the financial year ended March 2010 (FY2010), an increase of 34.8% over FY2009. The operating profit of the company was £20.3 million (approximately $32.4 million) in FY2010, an increase of 45.8% over FY2009. The net profit was £14.6 million (approximately $23.3 million) in FY2010, an increase of 45.7% over FY2009.

Scope of the Report

- Provides all the crucial information on ASOS plc required for business and competitor intelligence needs
- Contains a study of the major internal and external factors affecting ASOS plc in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of ASOS plc
- Data is supplemented with details on ASOS plc history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available statement from ASOS plc

Reasons to Purchase

- Support sales activities by understanding your customers’ businesses better
- Qualify prospective partners and suppliers
- Keep fully up to date on your competitors’ business structure, strategy and prospects
- Obtain the most up to date company information available



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