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MarketWatch Drinks 2011
Datamonitor, Dec 2011, Pages: 26
The Drinks MarketWatch contains the latest news, analysis, and opinion, covering all the month's major issues including new products and innovations, mergers and acquisitions, and marketing and regulatory issues. It covers the period from October 15 to November 14, 2011.
Scope:
- Enhance your understanding of trends in the drinks industry by accessing the latest news and insight.
- Drive product ideation by studying the latest drinks industry innovations from around the world.
- Track competitor activity via the latest news on mergers, acquisitions, partnerships, and company expansions.
Highlights:
- The value of cube-shaped packaging formats is being explored by drinks manufacturers, as revealed in this month's roundup of innovative launches from the industry. Conventions are being challenged in plastic bottle packaging through a new square-shaped energy drink, while in hot drinks, cubes are the latest '3D' design of choice for teabags.
Reasons to buy:
- What have been the key developments and trends in the drinks industry in October and November 2011?
- What are the major new product and packaging developments in this sector that I need to be aware of?
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