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What Consumers Want: Mortgages and Personal Loans in India 2010
Datamonitor, Jan 2011, Pages: 51
Introduction
This slide deck provides direct answers to the important questions regarding consumers’ behaviour towards Financial Services products. This series of reports provides country specific data, set against a global backdrop, to ensure the reader knows What Consumers Want in their area of Financial Services.
Features and benefits
- The brief highlights the key findings of The FS Consumer Insight survey for the mortgages and personal loans markets in India
- Answers to key questions are provided such as product penetration, channel of choice, reasons for product & provider choice and important attributes.
- The slide deck also presents data across income and age groups to strengthen and deepen insight, ensuring analysis is relevant to every sector.
Highlights
- In India the bank branch channel is the most powerful channel for consumers buying a mortgage. 66.7% of Indian consumers went in branch to arrange their mortgage compared to a global average of 55.2%
- Personal loan holding increases with age up to a peak between the ages of 25-49. Product holding then falls once more down to a low of 5.3% amongst those consumers older than 65.
- Trustworthiness and honesty are the most important criteria for a mortgage provider to look appealing within the Indian market.
Your key questions answered
- This slide pack provides data essential for FS providers wishing to better understand the needs and demands of their customers.
- Uncover white space opportunities across geographies, product sectors, channels and technologies.
- Better understand the 'size of the prize' dictated by consumer choice and verify or challenge internal assumptions via an independent source.
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