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What Consumers Want: Cards in India 2010
Datamonitor, Jan 2011, Pages: 28
Introduction
This slide deck provides direct answers to the important questions regarding consumers’ behaviour towards Financial Services products. This series of reports provides country specific data, set against a global backdrop, to ensure the reader knows What Consumers Want in their area of Financial Services.
Features and benefits
- The brief highlights the key findings of the FS Consumer Insight survey for the cards market in India
- Answers to key questions are provided such as product penetration, channel of choice, reasons for product & provider choice and important attributes.
- The slide deck also presents data across income and age groups to strengthen and deepen insight, ensuring analysis is relevant to every sector.
Highlights
- Ease of acquisition features highly on the criteria for Indian consumers seeking a credit card. Over 30% of Indian consumers considered which card would be the easiest to get before applying.
- The two top cards by market share, ICICI and the State Bank of India, both have very different features that attract Indian consumers.
- Very few ABN Amro customers take out an account in branch, at 18%, while a further 30% of ABN Amro customers took out their cards via the telephone.
Your key questions answered
- This slide pack provides data essential for FS providers wishing to better understand the needs and demands of their customers.
- Uncover white space opportunities across geographies, product sectors, channels and technologies.
- Better understand the 'size of the prize' dictated by consumer choice and verify or challenge internal assumptions via an independent source.
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