|
|
 |
|
Viewing report
|
|
|
|
What Consumers Want: Cards in Sweden 2010
Datamonitor, Feb 2011, Pages: 29
Introduction
This slide deck provides direct answers to the important questions regarding consumers’ behaviour towards Financial Services products. This series of reports provides country specific data, set against a global backdrop, to ensure the reader knows What Consumers Want in their area of Financial Services.
Features and benefits
- The brief highlights the key findings of The FS Consumer Insight survey for the cards market in Sweden
- Answers to key questions are provided such as product penetration, channel of choice, reasons for product & provider choice and important attributes.
- The slide deck also presents data across income and age groups to strengthen and deepen insight, ensuring analysis is relevant to every sector.
Highlights
- 75.0% of Swedbank credit cards are bought in branch. Nordea and Handelsbanken cards are also largely bought in a branch.
- Cashback is an important feature for all but one of the top competitors’ cards in Sweden.
- GE Money and IKANO Banken are the providers with the smallest numbers of consumers not using their cards.
Your key questions answered
- This slide pack provides data essential for FS providers wishing to better understand the needs and demands of their customers.
- Uncover white space opportunities across geographies, product sectors, channels and technologies.
- Better understand the 'size of the prize' dictated by consumer choice and verify or challenge internal assumptions via an independent source.
|
|
|
|
