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What Consumers Want: General Insurance, Life Insurance and Pensions in Sweden 2010
Datamonitor, Feb 2011, Pages: 138
Introduction
This slide deck provides direct answers to the important questions regarding consumers’ behaviour towards Financial Services products. This series of reports provides country specific data, set against a global backdrop, to ensure the reader knows What Consumers Want in their area of Financial Services.
Features and benefits
- The brief highlights the key findings of the FS Consumer Insight survey for the general and life insurance, and pensions market in Sweden
- Answers to key questions are provided such as product penetration, channel of choice, reasons for product & provider choice and important attributes.
- The slide deck also presents data across income and age groups to strengthen and deepen insight, ensuring analysis is relevant to every sector.
Highlights
- Health insurance is less prominent in Sweden. 30.2% of Swedish consumers have health insurance compared to a global average of 47.6%.
- The broker/financial advisor channel appears significantly diminished in Sweden across all general insurance products when compared to the global average.
- Trustworthiness is more important in Sweden than elsewhere globally, with 81.3% of Swedish consumers echoing this sentiment compared with 74.1% globally.
Your key questions answered
- This slide pack provides data essential for FS providers wishing to better understand the needs and demands of their customers.
- Uncover white space opportunities across geographies, product sectors, channels and technologies.
- Better understand the 'size of the prize' dictated by consumer choice and verify or challenge internal assumptions via an independent source.
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