- Published: March 2009
- Region: Sweden
What Consumers Want: Mortgages and Personal Loans in Sweden 2010
- Published: February 2011
- Region: Sweden
- 51 pages
This slide deck provides direct answers to the important questions regarding consumers’ behaviour towards Financial Services products. This series of reports provides country specific data, set against a global backdrop, to ensure the reader knows What Consumers Want in their area of Financial Services.
Features and benefits
- The brief highlights the key findings of The FS Consumer Insight survey for the mortgages and personal loans market in Sweden
- Answers to key questions are provided such as product penetration, channel of choice, reasons for product & provider choice and important attributes.
- The slide deck also presents data across income and age groups to strengthen and deepen insight, ensuring analysis is relevant to every sector.
- Mortgage holding roughly increases with income, with those consumers earning over 500,000Kr the most likely to hold a mortgage product and those earning less than 170,000Kr being the least likely.
- 55.6% of consumers aged between 18-24 took out their personal loans online. The online channels diminishes in popularity somewhat as consumers get older than 25, but remains fairly robust between 25-30% for the remaining age bands.
- Ethicality is much less important to Swedish consumers seeking a personal loan than it is to consumers on average globally
Your key questions answered
- This slide pack provides data essential for FS providers wishing to better understand the needs and demands of their customers.
- Uncover white space opportunities across geographies, product sectors, channels and technologies.
- Better understand the "size of the prize" dictated by consumer choice and verify or challenge internal assumptions via an independent source. SHOW LESS READ MORE >