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What Consumers Want: Mortgages and Personal Loans in Sweden 2010 Product Image

What Consumers Want: Mortgages and Personal Loans in Sweden 2010

  • ID: 1555463
  • February 2011
  • Region: Sweden
  • 51 pages
  • Datamonitor


This slide deck provides direct answers to the important questions regarding consumers’ behaviour towards Financial Services products. This series of reports provides country specific data, set against a global backdrop, to ensure the reader knows What Consumers Want in their area of Financial Services.

Features and benefits

- The brief highlights the key findings of The FS Consumer Insight survey for the mortgages and personal loans market in Sweden
- Answers to key questions are provided such as product penetration, channel of choice, reasons for product & provider choice and important attributes.
- The slide deck also presents data across income and age groups to strengthen and deepen insight, ensuring analysis is relevant to every sector.


- Mortgage holding roughly increases with income, with those consumers earning over 500,000Kr the most likely to hold a mortgage product and those earning less than 170,000Kr being the least likely.
- 55.6% of consumers aged between 18-24 took out their personal loans online. The online channels diminishes in popularity somewhat as consumers get older than 25, but remains READ MORE >

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