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What Consumers Want: Current Accounts and Savings in Sweden 2010
Datamonitor, Feb 2011, Pages: 67
Introduction
This slide deck provides direct answers to the important questions regarding consumers’ behaviour towards Financial Services products. This series of reports provides country specific data, set against a global backdrop, to ensure the reader knows What Consumers Want in their area of Financial Services.
Features and benefits
- The brief highlights the key findings of The FS Consumer Insight survey for the current account and savings markets in Sweden
- Answers to key questions are provided such as product penetration, channel of choice, reasons for product & provider choice and important attributes.
- The slide deck also presents data across income and age groups to strengthen and deepen insight, ensuring analysis is relevant to every sector.
Highlights
- Current account holding in Sweden is more prolific than it is globally. 77.2% of Swedish consumers have a current account compared to 71.0% of consumers globally.
- The structure of the Swedish current account market is broadly similar to that of the global average. Foreign banks become more popular amongst higher income consumers
- Saving account holding is higher in Sweden than it is globally. 73.0% of Swedish consumers have a savings account compared to only 63.7% of consumers globally.
Your key questions answered
- This slide pack provides data essential for FS providers wishing to better understand the needs and demands of their customers.
- Uncover white space opportunities across geographies, product sectors, channels and technologies.
- Better understand the 'size of the prize' dictated by consumer choice and verify or challenge internal assumptions via an independent source.
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