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Oracle - CRM On Demand Product Image

Oracle - CRM On Demand

  • Published: February 2011
  • 12 pages
  • Ovum

Introduction

Oracle CRM On Demand is a software-as-a-service offering and a key component of Oracle’s broad and mature CRM portfolio. Oracle now appears to be investing strongly in both developing and marketing the product after several years during which it seemed to languish. The most recent release incudes across-the-board enhancements in functionality, usability, security and social media.

Features and benefits

- An overview of the product, including its features and functionality, usability, analytics capabilities, and business process management features.
- Discussion of Oracle's overall strategy for CRM On Demand; its view of the market opportunity; pricing and implementationoptions.

Highlights

Oracle CRM On Demand was originally based on technology developed by SaaS pioneer Upshot. However, it has been re-engineered over the last few years to become an “all-Oracle” product. Through the use of Oracle's Application Integration Architecture and Fusion components, it can easily interoperate or be integrated with other Oracle applications.

Your key questions answered

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