Turkcell: Defending Market Leadership

Ovum, February 2011, Pages: 23

Introduction

Turkcell remains the largest mobile operator in Turkey. However, it is facing a declining market share and shrinking top line. To counter this, it has focused on growing revenues from mobile data services and strengthening its international operations

Features and benefits

- Analysis of Turkcell's strategy, operations, product and marketing strategy, and financials
- Ovum's view on Turkcell's strategy and execution.

Highlights

Turkcell's mobile market leadership in Turkey is under threat amid growing competition and a saturating mobile market

Your key questions answered

- What are Turkcell's strategy objectives?
- What are its key product and marketing initiatives?

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