• +353-1-416-8900(GMT OFFICE HOURS)
  • 1-800-526-8630(US/CAN TOLL FREE)
  • 1-917-300-0470(EST OFFICE HOURS)
Turkcell: Defending Market Leadership Product Image

Turkcell: Defending Market Leadership

  • ID: 1555646
  • February 2011
  • 23 pages
  • Ovum

Introduction

Turkcell remains the largest mobile operator in Turkey. However, it is facing a declining market share and shrinking top line. To counter this, it has focused on growing revenues from mobile data services and strengthening its international operations

Features and benefits

- Analysis of Turkcell's strategy, operations, product and marketing strategy, and financials
- Ovum's view on Turkcell's strategy and execution.

Highlights

Turkcell's mobile market leadership in Turkey is under threat amid growing competition and a saturating mobile market

Your key questions answered

- What are Turkcell's strategy objectives?
- What are its key product and marketing initiatives?

Note: Product cover images may vary from those shown

RELATED PRODUCTS