4Q11 Turkey Mobile Operator Forecast, 2012 - 2015: Turkey to have 70 million mobile subscriber connections in 2015 with Turkcell taking 51.7% market share
- Published: March 2012
- Region: Turkey
Turkcell remains the largest mobile operator in Turkey. However, it is facing a declining market share and shrinking top line. To counter this, it has focused on growing revenues from mobile data services and strengthening its international operations
Features and benefits
- Analysis of Turkcell's strategy, operations, product and marketing strategy, and financials
- Ovum's view on Turkcell's strategy and execution.
Turkcell's mobile market leadership in Turkey is under threat amid growing competition and a saturating mobile market
Your key questions answered
- What are Turkcell's strategy objectives?
- What are its key product and marketing initiatives?