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Prepaid in India: Data Services to Drive Growth
Ovum, Feb 2011, Pages: 23
Introduction
With mobile penetration in India above 60%, the majority of the next 500 million connections are likely to be low-value subscribers. Most of these subscribers will opt for prepaid services, which will further exacerbate the issues that Indian operators are facing.
Features and benefits
- Provides an in-depth overview of the Indian prepaid mobile market.
- Examines the key factors that operators will need to address to be successful in the future.
Highlights
Growth in the Indian voice services segment is slowing, and we believe that per-second billing will be one of the final pricing innovations introduced into the voice market by operators. To usher in a new era of mobile growth in India, operators will need to innovate on the pricing and service delivery of data and content services.
Your key questions answered
- What is the current state of the Indian prepaid mobile market?
- What are operators doing to address falling prepaid voice revenues?
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