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Hong Kong Consumer Electronics Report Q2 2011
Business Monitor International, Feb 2011, Pages: 44
The Hong Kong Consumer Electronics Report provides industry professionals and strategists, corporate analysts, electronics associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Hong Kong's consumer electronics industry.
Hong Kong’s consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and AV products, is projected to be worth about US$3.9bn in 2011. This is expected to increase to US$4.6bn by 2015, with growth driven by products such as smartphones, touchscreen handsets, netbooks as well as LED and 3D TV sets.
Vendors expect continued growth in the Hong Kong consumer electronics market in 2011, with smartphones, digital cameras and unofficially imported Apple iPads among items selling well. However, BMI warns that growth may slow in 2011, due to weakening external demand, while Hong Kong consumers face the problems of a property market that is likely to decline and an equity market that appears to have peaked.
Computers Computers accounted for about54% of Hong Kong consumer electronics spending in 2009. BMI forecasts Hong Kong computer hardware sales of US$2.2bn in 2011, and segment CAGR for the 2010-2015 period at about 5.7%. Apple’s iPad sales were strong in the peak Christmas holiday season. Wireless networking will be an important driver of computer - and especially notebook - sales, with increasing demand for connectivity.
AV demand is expected to grow at a CAGR of 3.3% between 2011 and 2015 to a value of US$1.6bn in that year. Video applications account for the largest share of the market, with growth areas including 3D TV, LED TV sets and Bluray DVD players.
Mobile Handsets Sales of handsets in Hong Kong are expected to grow at a CAGR of about 2% to US$456mn in 2015. The market is driven mainly by replacements as penetration was expected to pass 180% in 2010. 3G mobile subscribers are estimated to account for about 35% of the total mobile subscriber base. Meanwhile, the smartphone segment is forecast to increase three to four times faster than the market as a whole
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