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Dairy Products in China 2011 - A Market Analysis
Access Asia Ltd, March 2011, Pages: 82
This report covers the market for dairy-based products in the People's Republic of China. The report covers the following sectors:
- Butter
- Cheese
- Milk powder: Including baby milk powder and other milk powder
- Liquid milk: Including UHT milk, pasteurised milk and milk-based beverages
- Yoghurt: Including plain and flavoured yoghurt and fruit-based yoghurt.
- Ice cream: Including all flavoured and plain ice creams containing milk solids.
This recently updated report includes:
- The total value and volume of the retail and HoReCa dairy products market up to 2010;
- The value and volume of dairy products sales by sector up to 2010;
- Value, volume and per capita dairy products sales up to 2010;
- Volume & value forecast the dairy products market in China up to 2015;
- The retail dairy foods market background and current issues;
- Key manufacturer profiles
- Key contacts & trade events;
- Overview of China's demographics and macroeconomics.
The total market for dairy products in China, including retail and hotel, restaurant and catering (HoReCa), increased in value to RMB288.63bn (US$43.37bn) by 2010, having risen in value by 103.91% over 2003. Of the total market, retail sales grew in value to RMB218.69bn by 2010, up by 175.3% over 2003. The dairy products market has declined in significance to the overall retail food market, from 8.13% in 2003, to 7.72% by 2010.
The largest sector in the total dairy product market, in both volume and value terms, is liquid milk, which reached a total value of RMB147.27bn by 2010, rising by 80.18% since 2003. Next largest was milk powder, which reached a value of RMB64.47bn in 2010, up by 81.33% since 2003. The other sectors, in order of total consumption value growth between 2003 and 2010, are ice cream (428%), butter (177%), yoghurt (156%) and cheese (146%).
Urban Chinese consumers are adopting dairy products in much greater quantities into their normal diet, but per capita consumption is still low. Rural dairy consumption is also now on the up. Domestic products are gaining an increasing share of the total market, although the industry remains highly fragmented, with most large processors dealing with hundreds of small-scale raw milk suppliers, but this is about to change. Following the melamine incident in 2008, dairy companies have started to devote more resources to building their own large-scale, modern dairy farms.
The market is becoming increasingly competitive, and the industry is undergoing a period of consolidation through mergers and acquisitions, as witnessed by the acquisition of Sanlu assets and Mengniu's purchase of Shijiazhuang Junlebao. Companies are also going abroad to secure milk supply with New Zealand being the favourite destination for acquisitions. The Chinese government has been promoting greater consumption of dairy products among Chinese consumers, aware of the need for many Chinese to increase the amount of calcium consumed in the average diet.
Marketing and advertising of dairy products is now much more sophisticated, and receives much greater amounts of investment, thanks to the rise in competition in the market. The spread of retail chains such as supermarkets and convenience stores is helping to improve distribution of dairy products to end consumers.
The total dairy products market in China is expected to grow by 20.10% in constant value terms between 2011 and 2015 to about RMB367.32bn (US$55.86bn) by 2015, of which retail is set to reach RMB321.33bn by 2015.
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