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Green Innovation in Business Network, 2010 Solutions Labs Series Summary Report

AltaTerra Research, Feb 2011, Pages: 27


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In this report, AltaTerra Research highlights ideas discussed at the Green Innovation in Business Network (GIBN) 2010 Solutions Labs.

Solutions Labs are one-day, discussion-oriented events, which encourage knowledge sharing and networking among people addressing sustainable business challenges. Participants help determine the agenda. Nine Solutions Labs held across the United States in 2010 gave more than 700 participants from over 300 business, academic, governmental, and nonprofit organizations the opportunity to explore ways to make their organizations more sustainable and their work more effective. Among the organizers were Environmental Defense Fund (EDF), Dig In (as lead facilitator), and Ashoka.

This report includes regional event analyses, perspectives from various industry and academic practitioners, and summary themes of sustainable business topics from across the nine Solutions Labs events.

Both the Solutions Labs and the summary report reflect a maturing of sustainability in the United States. Author Jaclyn Pitera writes, 'Businesses leading in environmental sustainability are implementing strategies and practices and moving beyond basic measures for energy efficiency and carbon reduction. They are expanding their efforts outside the organization, improving the supply chain, and engaging stakeholders. Inside their organizations, they are institutionalizing sustainability by setting up behavior-changing policies, processes, and programs. Many organizations are beginning to follow this lead.'

Businesses leading in environmental sustainability are implementing strategies and practices and moving beyond basic measures for energy efficiency and carbon reduction. They are expanding their efforts outside the organization, improving the supply chain, and engaging stakeholders. Inside their organizations, they are institutionalizing sustainability by setting up behavior-changing policies, processes, and programs.

Many organizations are beginning to follow this lead. Their focus is on making the business case for sustainability to obtain executive-level buy-in. Proving energy efficiency savings and mitigating risk from impending regulation are at the top of their agenda. At another level, sustainability practitioners, economists, and policymakers are grappling with how to engage society in more-sustainable consumption and integrate sustainability thinking into educational systems and public policy.

To accelerate this progress, a number of organizations, allied as the Green Innovation in Business Network, are working together to encourage people engaged in these efforts to meet, share experiences, and solve shared problems. These meetings, called Solutions Labs, took place in nine U.S. cities in 2010 and gave more than 700 thinkers and doers from more than 300 diverse organizations the opportunity to explore future directions in sustainable business. Overall, the meetings reflected the maturing of sustainability in the United States. This report highlights the ideas discussed.


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