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Social Media Marketing
Gleanster, Dec 2010, Pages: 22
With more than 500 million people on Facebook, and with media outlets reporting every day on the brief, sometimes bizarre messages that celebrities, politicians and corporations send out on Twitter, it’s clear that social media has entered the mainstream.
But when it comes to social media marketing, ROI is still squishy at best. Brands are still trying to determine the value of a Facebook fan, and there continues to be no consistent barometer of success. Given the dearth of reliable data, it’s no wonder that companies are struggling to determine just how much social media marketing is right for them. And practitioners are left to talk as much about the cost of not participating in social media marketing as of the value of doing so.
This report explores what Top performers are doing – and measuring – as they make their initial forays into social media marketing and how they’re working to achieve their desired business objectives. The report also talks about the difficulties of measuring ROI and how brands are trying to determine a consistent barometer of their success. Given the dearth of reliable data, companies are struggling to determine just how much social media marketing is right for them. And practitioners are left to talk as much about the cost of not participating in social media marketing as of the value of doing so.
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