|
|
 |
|
Viewing report
|
|
|
|
Mobile Marketing
Gleanster, Dec 2010, Pages: 28
Advances in smart phone technology and accelerating consumer adoption of tablets and other mobile devices have spurred an opportunity for marketers looking to make good on the long-sought promise of mobile marketing. With each passing month, new brands dip their toes in the mobile ecosystem, with the aim of whetting customer appetite at the precise moment of need.
That said, many marketers are still struggling to solve some fundamental issues, such as defining the appropriate resources, organization and budget allocations, identifying partners and determining what exactly to offer.
This report explores what Top Performers have learned thus far in Mobile Marketing, how they define their mobile strategy, and what they are doing to ensure success. The report goes further into detail about how Top Performers agree Mobile Marketing pays off through higher customer acquisition, engagement and retention, more efficient customer care, social media enablement and customer advocacy, and not too mention lowers marketing cost. The struggles talked about in the report are defining the appropriate resources, organization and budget allocations, identifying partners and determining exactly what to offer.
Product samples
A sample for this product is available. Please Login/Register to download this sample.
|
|
|
|
