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The Best Marketing & Advertising Writing Techniques for Marketing Executives in 2011 - Writing Copy for Social Media, Email, Print, Online, Mobile & More
ExecSense, March 2011, Minutes: 60
In The Best Marketing & Advertising Writing Techniques for Marketing Executives in 2011, ExecSense examines easy-to-implement techniques used by the most successful marketing executives to write creative and unique copy for social media, print, online, mobile and more. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPad, Kindle or printed out) to understand how you can use these surefire techniques to enhance your writing style and make your marketing and advertising copy stand out from the competition in 2011.
Upon ordering, ExecSense will email you a link to download the webinar files for viewing on your computer, mobile phone, iPod, iPad, Kindle or printed out. The downloaded files will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device). Take advantage of your next commute, flight, business trip, lunch, or free hour in your schedule to view this webinar.
The webinar is led by an expert on techniques for writing successful marketing and advertising copy, Leslie Yeransian, and focuses on:
- Everything you need to know in 60 minutes about the most up-to-date techniques used by the most successful marketing executives to write creative and unique copy for social media, print, online, mobile and more
- Easy-to-implement tips and best practices to help marketing executives enhance their writing skills, including tips for being concise but still effective, how to empathize with your audience, how to avoid clichés, how to establish believability, how to write with enthusiasm, how to present a clear “voice,” how to draft a powerful headline, how to initiate emotion, and more
- The 10 questions most asked by marketing executives with respect to drafting unique and creative copy for social media, print, online and mobile advertising campaigns in 2011
- Case studies of other marketing executives widely perceived as experts in writing advertising and marketing copy, what techniques work best for them in specific venues such as Twitter and email campaigns, and important lessons learned
Praise for ExecSense Webinars:
“Well organized, well articulated, and easy to follow. The ExecSense webinar I attended was the best virtual learning experience I've had in quite some time.” – Brian K. Moore, HR Communications, Humana
“Dynamic, up-to-date resource...” – Tina Ferguson, CEO of Rapid Success Partners
“ExecSense webinars are convenient and on-point…an intelligent discussion on a very relevant subject.” – Meghan Wulff, Focus Management Group
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