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What Communications Executives Need to Know About Maximizing Their SEO Strategies in 2011
ExecSense, March 2011, Minutes: 60
In What Communications Executives Need to Know About Maximizing Their SEO Strategies in 2011, ExecSense examines the most effective tips and techniques that leading communications professionals have found to be the most successful for improving the visibility of their company websites on search engines such as Google, Yahoo and Bing. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPad, Kindle or printed out) to learn best practices for getting higher positions in organic search engine results so that you can increase the number of visitors to your company’s website in 2011.
Upon ordering, ExecSense will email you a link to download the webinar files for viewing on your computer, mobile phone, iPod, iPad, Kindle or printed out. The downloaded files will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device). Take advantage of your next commute, flight, business trip, lunch, or free hour in your schedule to view this webinar.
The webinar is led by an expert on maximizing SEO strategies and the role of the communications executive in SEO, Carole Keller, President, Awareness Creation, and focuses on:
- Everything you need to know in 60 minutes about the most up-to-date best practices for SEO optimization for communications executives and how to increase the number of visitors to your company’s website in 2011
- The content of this webinar will provide communications executives a better understanding of the complicated mechanics of SEO and the multiple layers of SEO that must be considered for any successful online communications strategy
- A thorough overview of both “On-Page” & “Off-Page” SEO components, as well as best practice “Do’s & Don’ts”
- Easy-to-implement techniques and best practices for communications executives to maximize their SEO strategies in 2011, including tips for conducting keyword research, how to pick an easily searchable domain name and page/blog title, how to write a description that is accurate and uses ample keywords, how to create unique and high quality content, how to use heat mapping software to find “hot spots” in your website or blog, how to maximize SEO with user generated content, and more
- The 10 questions asked the most by communications executives (and their CEOs) about what techniques they should be using to maximize SEO in 2011, and how to avoid SEO pitfalls that could be detrimental to their website or blog
- Case studies of communications executives who have had success maximizing their SEO strategies for their company, what techniques worked best for them, and important lessons learned that you can quickly and easily implement in the year ahead
Praise for ExecSense Webinars:
“Well organized, well articulated, and easy to follow. The ExecSense webinar I attended was the best virtual learning experience I've had in quite some time.” – Brian K. Moore, HR Communications, Humana
“Dynamic, up-to-date resource...” – Tina Ferguson, CEO of Rapid Success Partners
“ExecSense webinars are convenient and on-point…an intelligent discussion on a very relevant subject.” – Meghan Wulff, Focus Management Group
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