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Australia - Digital Economy - M-Commerce Developments and Projects
Paul Budde Communication Pty Ltd, March 2012, Pages: 14
M-commerce includes segments such as m-banking, m-payment and transaction services, mobile content applications and mobile advertising.
The market began to develop in the late 1990s, but the mobile operators’ rather cumbersome business models resulted in a low uptake of m-commerce. Mobile banking has been the exception and, since the mid-2000s in particular, this market has seen enormous growth. Up to 75% of consumer banking transactions are now done electronically (e- and m-banking). A similar development took place in the travel market, particularly for airline bookings.
The arrival of the iPhone proved that the mobile operators’ restrictive portal market could be bypassed and this produced an explosion in new mobile applications, to such an extent that the value of this market overtook the mobile portal market within two years and this platform is now the dominant m-commerce platform. Possibly within another year or two the open Android platform together with an open API type access will support more m-commerce and drive development further and the takeup of mobile money transfers.
M-payments, however, could still be a lucrative market for the telcos, since they have the opportunity to bill customers via their mobile billing system and have the large customer databases. Overseas telcos have combined to create international money transfer hubs that are being increasingly by mobile phone operators.
Companies mentioned in this report include – mHITs, National Australia Bank, Visa, MasterCard, Commonwealth Bank, ANZ Bank, Westpac, CabCharge and Taxis, BICS, Belgacom, Swisscom, MTN.
Technologies mentioned in this report include – Near Field Communications (NFC), person-to-person (P2P) payments Retail POS, hubs, contactless payments, interactive voice recognition (IVR).
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