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Viewing report
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Australia - Digital Media - Video Entertainment - Telcos and ISPs
Paul Budde Communication Pty Ltd, March 2011, Pages: 9
The telcos were the first cabs off the rank once they began to understand what they could do with the internet. However, they then became entangled in their vertically-integrated business models, trying to be all things to all people.
The new companies which arrived were not provided with an economically viable business offering by the telcos, who preferred to enter this new market on their own, through portal and ‘walled garden’ offerings. This forced the new players to develop the market independently, with Over-The-Top and apps solutions, thus bypassing the telcos as much as possible.
The clear winner has been YouTube, but other specialised video entertainment companies, including the broadcasters, have also performed significantly better in the video entertainment market.
In addition, the telcos lack the necessary media background. Telstra in particular remains resolute about its position in this new market and the company has made significant investments under its BigPond brand. However, after the initial spurt very few new initiatives have surfaced since 2008. At the same time the remainder of the market has continued its aggressive growth. The condition of other telcos and also of non-telco players in this market is not much better. Also covered in this report are Optus, Internode and TransACT. Non-telcos include FOXTEL and VOD.
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