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Top Global Appliance Companies 2010: Major and Small Appliances

UBM Canon, Nov 2010, Pages: 47


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Whirlpool is widely considered to be the world's largest producer of appliances across all major categories. The company's brand is one of the most recognized in the world and has substantial presence in all its markets: North America, Latin America, Europe, and Asia. In 2009, an India-wide consumer poll named Whirlpool refrigerators Product of the Year and Best Innovative Product. The same year, it was listed on the Hewitt 'Best Employers in India' study. 2010 began some major structural changes for Whirlpool in North America. Among other U.S. facility investments, Whirlpool announced in September that it will build a 1 million-square-foot manufacturing facility in Cleveland, Tenn. to produce built-in premium cooking appliances.

Whirlpool expects that the new operation will be an energy-efficient, LEED-certified facility to replace the existing, 100-year-old manufacturing plant. Whirlpool experienced sales gains in the first half of 2010, which slowed in the third quarter, particularly in the United States. Regional forecast for full-year 2010 industry growth in Europe is expected to be in the 1-3% range compared to the prior expectation of flat demand. Management still expects full-year appliance shipments to increase 10% in Brazil and 8-10% in Asia. Companies that have fared well through the recession and will continue to be successful as the economy recovers have adopted three important strategies - cost reduction, investments in energy-efficient technology, and penetration into developing markets. LG Electronics achieved a 2009 global sales increase of 12.5%, reaching a company record-level high of $43.4 billion, by investing in overall product innovation, setting the goal of increasing efficiency in major products by 15% from 2007 to 2012, and focusing on sales in overseas markets.

One of the company's innovations launched in 2010 is its SmartDiagnosis technology for clothes washers and dryers. This system allows customer service representatives to guide consumers to select buttons that trigger a series of diagnostic tones. Quick and efficient troubleshooting over the phone limits service calls and in-home visits. When a service visit is required, the technician can come prepared with the correct parts so the repair can be resolved in one visit.

What you will find in this report:

- Analysis and data detailing the leading global companies for various major appliances, comfort conditioning, commercial appliances, and consumer electronics

- Appliance industry overview

- Financial and corporate company data include revenue, net income, EPS, R&D expenses, shareholders’ equity, total assets, business descriptions, and contact information'


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