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How Communications Professionals Should Be Using Company Blogs in 2011 - Increasing Brand Awareness, Optimizing SEO and Creating a Personality for Your Company
ExecSense, March 2011, Pages: 60
In How Communications Professionals Should Be Using Company Blogs in 2011, ExecSense examines why and how communications executives should be using blogs this year to increase brand awareness, to get higher positions in search engine results (i.e. search engine optimization) and to create a personality for their companies online. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPad, Kindle or printed out) to learn all the advantages that a company blog has to offer for communications executives and how you can build a blog for your company that will serve as a key communications and public relations tool in 2011.
Upon ordering, ExecSense will email you a link to download the webinar files for viewing on your computer, mobile phone, iPod, iPad, Kindle or printed out. The downloaded files will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device). Take advantage of your next commute, flight, business trip, lunch, or free hour in your schedule to view this webinar.
The webinar is led by an expert on the use of company blogs by communications professionals, Amy Dean (President, Dean Public Relations), and focuses on:
- Everything you need to know in 60 minutes about why and how communications executives should be using blogs this year to increase brand awareness, to get higher positions in search engine results and to create a personality for their companies online
- Comprehensive discussion of the ways in which a blog can serve as a key communications and public relations tool for your company in 2011, including search engine optimization, the ability to communicate directly with your customers/clients, relationship marketing, brand building, achieving a competitive edge, increasing credibility as an expert in the field, lead generation, internal communication, and more
- Tips, tricks and best practices for communications executives to build a successful company blog in 2011, including tips for designing the blog and keeping continuity with the company website, how to choose a domain name, how to decide what to blog about, how to set up email and RSS subscriptions, and more
- The 10 questions asked the most by communications executives about how and why they should be using company blogs as a communications tool in 2011, and how they can create a blog that attracts attention and stands out from the competition
- Case studies of communications executives who successfully maintain a company blog, what techniques worked best for them, and important lessons learned that you can quickly and easily implement in 2011
Praise for ExecSense Webinars:
“Well organized, well articulated, and easy to follow. The ExecSense webinar I attended was the best virtual learning experience I've had in quite some time.” – Brian K. Moore, HR Communications, Humana
“Dynamic, up-to-date resource...” – Tina Ferguson, CEO of Rapid Success Partners
“ExecSense webinars are convenient and on-point…an intelligent discussion on a very relevant subject.” – Meghan Wulff, Focus Management Group
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