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Phones Targeting 55-and-Older US Demographic: Hardware Feature Differentiations
In-Stat/MDR, Feb 2011, Pages: 35
The majority of phones entering the market over the next few years will provide very different user experiences from those available today. The accelerated adoption of open operating systems has created an innovative environment unique to this market. With compelling user interfaces creating competitive advantages, the market has now shifted its focus from individual features to integrating and improving existing capabilities to provide the best experience.
This report identifies and quantifies users’ interest in the features and capabilities of their current phone and in what they want in their next phone, differentiating between the 55-and-over and under-55 age groups. The report is based on In-Stat’s fifth annual future phone study, which surveyed members of In-Stat’s Technology Adoption Panel (TAP).
The report explores a number of areas:
-Current and future cellphone form factors and input preferences segmented by age group
-Users' interest in specific features and capabilities segmented by age group
-Which age grouping is leading adoption of new features
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