Phones Targeting 55-and-Older US Demographic: Hardware Feature Differentiations
In-Stat/MDR, February 2011, Pages: 35
The majority of phones entering the market over the next few years will provide very different user experiences from those available today. The accelerated adoption of open operating systems has created an innovative environment unique to this market. With compelling user interfaces creating competitive advantages, the market has now shifted its focus from individual features to integrating and improving existing capabilities to provide the best experience.
This report identifies and quantifies users’ interest in the features and capabilities of their current phone and in what they want in their next phone, differentiating between the 55-and-over and under-55 age groups. The report is based on In-Stat’s fifth annual future phone study, which surveyed members of In-Stat’s Technology Adoption Panel (TAP).
The report explores a number of areas:
-Current and future cellphone form factors and input preferences segmented by age group
-Users' interest in specific features and capabilities segmented by age group
-Which age grouping is leading adoption of new features
Discussion
Figure 1(A). Current Form Factors
Figure 1(B). Preferred Future Form Factors
Figure 2. Respondents' Current Form Factors with Touchscreens
Figure 3. Current Phones with Physical QWERTY Keyboards
Figure 4. Input Preferences for Contacts
Figure 5. Preferred Method of Navigating Menus
Figure 6. Wearable Phone Form Factor Interest
Figure 7. Flexible Display Phone Form Factor Interest
Figure 8. Dual Display Phone Form Factor Interest
Figure 9. Gaming Phone Form Factor Interest
Figure 10. 3D Phone Form Factor Interest
Figure 11. Current Handset Features
Figure 12. Cellphone Feature Interests (Willing and Might be Willing to Pay For)
Figure 13. Interest in Cellphone Applications (Willing and Might be Willing to Pay For)
Figure 14. Use of Wi-Fi Hotspots for Web Surfing
Figure 15. Use of Wi-Fi Hotspots for VoIP
Figure 16. Use of Wi-Fi Hotspots for Increased Reception
Figure 17. Use of Wi-Fi Hotspots for Synching with a Computer
Figure 18. Likelihood to Purchase a Wi-Fi-Equipped Cellphone
Figure 19. "Ideal Phone" Features
Figure 20. Interest in Interfacing with Car to Make Calls While Driving
Figure 21. Interest in Phone Functioning as a Wi-Fi Hotspot
Figure 22. Interest in Interfacing with Car Navigation System
Figure 23. Interest in Wirelessly Connecting Phone to Car or Home Stereo to Play Music Files
Figure 24. Interest in Wirelessly Connecting to TV to Play Video Files
Figure 25. Interest in Using Phone as Remote Control for TV or Cable Box
Figure 26. Brand of Cellphone by Respondent
Figure 27. Reported Carrier by Respondent
Figure 28. Type of Wireless Plan
Figure 29. Expected Timeframe for Next Cellphone Purchase
Figure 30. Intent to Switch Carriers in the Next 12 Months
Figure 31. Opinion Toward Mobile Phone
Supporting Data for Figures
Cellphone Features for Ages 55 and Up: Keep It Simple Stupid
The majority of phones entering the market over the next few years will provide very different user experiences from those available today. With compelling user interfaces creating competitive advantages, the market has now shifted its focus from distinct features to integrating and improving existing capabilities to optimize the overall experience. However, In-Stat’s new research indicates that for consumers 55 and older, the simpler, the better.
“In many respects, differences in feature desirability among different demographics are not surprising. For example, users 55 and older are largely not at all interested in phones with a gaming-oriented form factor,” says Greg Potter, Research Analyst. “On the other hand, those who are 55 and older prefer, by a significant margin, the use of a numbered keypad over a QWERTY keyboard, which was unexpected.”
Key findings in this new In-Stat research include:
- Users 55 and over are not interested in expanding how they use their cellphones.
- Persons 55 and over are less likely to have memory card slots, Bluetooth,
- Wi-Fi, and email on their phones, suggesting they use less advanced cellphones.
- Cellphone users 55 and over are less likely to be using Wi-Fi hotspots for increased reception.
Recent In-Stat research, Phones Targeting 55-and-Older US Demographic: Hardware Feature Differentiations is based on In-Stat’s fifth annual future phone study which identifies and quantifies users’ interest in the features and capabilities of their current phone and in what they want in their next phone, differentiating between the 55-and-over and under-55 age groups.
The report explores a number of areas:
- Current and future cellphone form factors and input preferences segmented by age group
- Users' interest in specific features and capabilities segmented by age group
- Which age grouping is leading adoption of new features
This research is part of In-Stat’s Mobile Devices service which provides analysis and forecasts of the market for mobile communications and computing devices, including cell phones, smartphones, MIDs, tablets, mini-notes/netbooks, and notebooks.
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