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Viewing report
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Home Video Libraries, Storage, and Viewing Trends
In-Stat/MDR, Feb 2011, Pages: 35
The digital entertainment industry is pushing US consumers to shift to electronic sell-through (EST) and to build electronic home video libraries, but the home video market has become the confluence of multiple technology and market trends. Devices are becoming web-enabled, with ever-increasing storage capacities. Services, video content, and viewing habits are becoming more individualized. The report examines how consumers are currently acquiring, storing, and viewing video content. The research quantifies the size of home video libraries segmented by media type and analyzes consumer consumption behavior.
Internet usage behavior is used to assess video acquisition and technology adoption. Video consumption behavior is used to assess how video content is stored and accessed for multi-device viewing.
Five-year forecasts are presented for US home networking households, video consumption behavior segments, EST and retail video disc unit sales, online TV and movie rentals, and home video library storage capacity requirements. Based on In-Stat primary research data, a vision of the future is presented that is far different from what many in the industry are promoting. For device manufacturers, retailers, service providers, and video content producers, this research will prove vital to their understanding of this evolving market.
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