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Taiwan Consumer Electronics Report Q2 2011
Business Monitor International, Feb 2011, Pages: 47
Business Monitor International's Taiwan Consumer Electronics Report provides industry professionals and strategists, corporate analysts, electronics associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Taiwan's consumer electronics industry
Taiwan’s consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and AV products, is projected to be worth about US$9.8bn in 2011. This is expected to increase to US$11.5bn by 2015 at a CAGR of 4%, slower than in the preceding five years. In 2010 sales of notebook computers and mobile handsets bounced back as trading conditions improved after the economic slowdown.
In 2010 demand for certain high-end product categories including smartphones and LED TV sets helped to drive growth. Smartphones could account for as much as 50% of handset shipments in 2011, while LED TV sets comprised around 20% of LCD TV set sales in Q410 with this share projected to 30% in 2011.
Computers Computers accounted for around 50% of Taiwanese consumer electronics spending in 2010. BMI forecasts Taiwanese computer hardware sales of US$5.0bn in 2011, up by a single-digit factor year-on-year (y-o-y). With PC penetration at about 74%, CAGR for the 2011-2015 period will on about 5%, and despite competition from new form factors there will be growth areas in multimedia and entertainment notebooks as well as tablets.
AV devices accounted for about 35% of Taiwanese consumer electronics spending in 2010. In 2011, Taiwan’s domestic video, audio and gaming device market is projected a value of US$3.4bn. The market is expected to grow at a CAGR of 4% between 2011 and 2015 to a value of US$3.9bn in that year. The market will rely on product innovation for continued momentum, with growth areas including LED TV sets, 3D TV, Blu-ray DVD players and e-readers.
Mobile Handsets Taiwanese mobile handset sales accounted for about 15% of Taiwanese consumer electronics spending in 2010. Total handset sales are expected to grow at a CAGR of about 4% through 2015, with the market driven mainly by replacements as penetration is already above 100%. The fastest sales growth will be of 3G handset units and smartphones, after operators planned to generate about 20% of 2010 sales from this category
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