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Mobile Presence: Technology Benchmarking and Stakeholder Analysis
Frost & Sullivan, Dec 2010, Pages: 68
This research service assesses mobile presence business models such as mobile apps and mobile web and also provides an overview of mobile presence stakeholders and industry initiatives.
Research Overview
This Frost & Sullivan research service titled Mobile Presence: Technology Benchmarking and Stakeholder Analysis provides an analysis of the diverse factors influencing the developments and adoption of mobile apps and mobile Web.
This analysis is available through our Technical Insights program. With this program, clients receive industry-leading market research along with comprehensive, objective information that allows your company to mitigate risk, identify new opportunities, and drive effective strategies for growth.
Technology Overview
Advances in Mobile Apps to Profoundly Impact Mobile Users
Regarded as one of the key trends in 2010, mobile presence is poised to garner further momentum in the coming years. Downloads of mobile apps are projected to increase from 7 billion in 2010 to 18 billion in 2013. With the steady rise of the smartphone penetration rate, technology advancements across the myriad mobile applications could be further propelled. The commoditization of smartphones over the past one year has ensured the steady adoption of smart mobile devices. This, in turn, has triggered the development of more advanced mobile apps to synchronize with the ever-changing demands of mobile users. “The vast improvement of wireless connectivity has further rendered mobile apps highly viable and ever-present in daily usage,” notes the analyst of this research service. “In addition, better data plans offered by mobile carriers have driven mobile users to be persistently connected to the Web via various mobile apps.” For personal and business purposes, mobile users are constantly connected to the Internet. The exponential acceptance of smartphones among mobile users has driven the substantial increase of downloads of mobile apps in the recent past.
Although the prospects for the market look upbeat, some challenges restrain its momentum. Mobile apps are generally developed for a specific device type or operating system (OS) platform. As a result, different mobile users utilizing different platforms cannot leverage the unique capacity offered by the mobile apps. To overcome this concern, mobile users have the option of utilizing the mobile Web. “The incorporation of HTML5 in mobile browsers has helped vastly improve Web capabilities and native applications are equally incorporating more web services,” says the analyst. “The hybrid approach could serve as a potent alternative to enhance the mobile experience for mobile users.” They are no longer required to search and download apps from specific apps stores. Thus, the mobile Web could ensure optimal mobile experience with fewer hassles. HTML5 is set to spur innovative and next-generation Web browsers in which mobile Web users could gain tangible benefits.
Apple and Google hold sway over the current mobile apps landscape. Consequently, mobile apps developers are constantly seeking opportunities to commercialize their innovations via these app stores fully controlled by Apple and Google. Leveraging on their well-positioned app stores, developers could have a greater potential of reaching out to the wide mobile market via this avenue.
Technologies
The following technologies are covered in this research:
- Location-based advertising
- Mobile payment
- Mobile video
- Mobile advertising
- Mobile browser
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