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Mobile Social Networking: Change Drivers and Key Players
Ovum, Feb 2011, Pages: 33
In this first of a two-part report series, we help service providers navigate the increasingly complex mobile social media landscape, and by doing so enable them to position and partner more effectively. Our second report complements this with best practice advice on service and monetization strategies.
Scope of this research:
Provides case studies of major global and country-specific players in mobile social networking. Identifies and explains the primary change drivers for the trends in mobile social networking. Analyzes the competitive landscape and player positioning in the market. Research and analysis highlights
The report provides an in-depth analysis of the mobile social media competitive landscape. It studies and analyzes the primary change drivers for key trends in mobile social networking and provides detailed recommendations for mobile operators to position or partner more effectively with mobile social networks.
Key reasons to purchase this research:
- Which are the key trends in mobile social networking?
- How can mobile operators benefit from mobile social networks?
- What are the primary benefits and challenges in mobile social networking?
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