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Maidenform Brands, Inc. Product Image

Maidenform Brands, Inc.

  • Published: May 2011
  • 3 pages
  • Sheila Greco Associates

Maidenform Brands, Inc. is a global intimate apparel company with a portfolio of established and well-known brands, top-selling products and an iconic heritage. Maidenform designs, sources and markets an extensive range of intimate apparel products, including bras, panties and shapewear. During the Company`s 84-year history, Maidenform has built strong equity for its brands and established a solid growth platform through a combination of innovative, first-to-market designs and creative advertising campaigns focused on increasing brand awareness with generations of women. Maidenform sells its products under some of the most recognized brands in the intimate apparel industry, including Maidenform(R), Flexees(R), Lilyette(R), Self Expressions(R), Sweet Nothings(R), Rendezvous(R), Subtract(R) and Bodymates(R). Maidenform products are currently distributed in 48 countries and territories.

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