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Sheila Greco Associates, May 2011, Pages: 1
Responsys enables companies to increase revenue and customer engagement through successful email and cross-channel marketing. Responsys helps marketing organizations maximize their results by enabling every customer interaction to be highly automated and individualized, and every process to be highly collaborative, efficient, and error-free. With its on-demand, software-as-a-service (SaaS) delivery model, award-winning services, and proven Individualized Lifecycle Marketing? approach, Responsys offers a comprehensive solution to plan, execute, optimize and manage high-impact marketing campaigns and multi-stage programs across email and other key interactive channels. Founded in 1998, Responsys is headquartered in San Bruno, California and is trusted by world-class brands such as Avis Europe, Chico?s, Continental Airlines, Deutsche Lufthansa, Lands? End, LEGO, Men?s Wearhouse, PayPal, Salesforce.com, Sears Holdings Corporation, StubHub, and UnitedHealthcare.
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