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Viewing report
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Benetton Group SpA
Sheila Greco Associates, May 2011, Pages: 1
The Benetton Group pushes a global attitude in its ads while dressing customers in 120 countries through more than 5,000 franchised Benetton stores, department stores, and megastores. Benetton`s clothing -- primarily casual knitwear and sportswear for men, women, and children -- bears labels such as United Colors of Benetton and Sisley (nearly 20 of sales). Not content with selling sunglasses, watches, clothes, and shoes, Benetton once branched out into sporting goods, but withdrew to hone in on its clothing division. The Benetton family, through Edizione Holding, owns about 67 of Benetton.
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